The PR Verdict This Week

Is Tom Cruise Really That Dull?

Is Tom Cruise as achingly dull as his recent … [Continue Reading]

The PR Verdict: “A” for Tom Cruise and his PR strategy.

Full Steam Ahead for DSK!

Full steam ahead for Dominique Strauss-Kahn … [Continue Reading]

The PR Verdict: “C” for DSK and his team.

Why Doesn’t Rebekah Brooks Have Any Supporters?

There was a surprising moment at the press … [Continue Reading]

PR Verdict: “F” for Brooks and her PR strategy.

Why Bain Capital is in the Wrong Place at the Wrong Time

If any publicity is good publicity, then take … [Continue Reading]

The PR Verdict: “C” for Bain Capital.

Oops We Did It Again…Jamie Dimon and JP Morgan Chase

How do you say sorry for losing $2 billion? … [Continue Reading]

The PR Verdict: “B” for JP Morgan and Jamie Dimon.

Today’s PR Verdict

The PR Verdict: “A” for Tom Cruise and his PR strategy.

Is Tom Cruise Really That Dull?

Is Tom Cruise as achingly dull as his recent profile in Playboy would seem unintentionally to suggest? In honor of his fiftieth birthday and to publicise his new movie Rock of Ages, he has given an interview the length of War and Peace to the once racy, but now vaguely suburban magazine.  His interview is [...]

PR Winners

The PR Verdict: “A” for Tom Cruise and his PR strategy.

Is Tom Cruise Really That Dull?

Is Tom Cruise as achingly dull as his recent profile in Playboy would seem unintentionally to suggest? In honor of his fiftieth birthday and to publicise his new movie Rock of Ages, he has given an interview the length of War and Peace to the once racy, but now vaguely suburban magazine.  His interview is [...]

The PR Verdict: "A" for Ric Grenell, Romney's short lived foreign policy PR.

Did Team Romney Bet On The Right Horse?

Ric Grenell, Mitt Romney’s former foreign policy spokesman (of three weeks), hit the headlines yesterday.  It must have been a tough day for the Romney campaign. The resignation of a major aide is hard enough, but when he resigns after twenty one days, it’s clear trouble is brewing. Ric Grenell has impeccable Republican credentials.  Serving [...]

PR Losers

PR Verdict: “F” for Brooks and her PR strategy.

Why Doesn’t Rebekah Brooks Have Any Supporters?

There was a surprising moment at the press conference held by Rebekah Brooks and her husband yesterday.  Rupert Murdoch’s favorite power editor had assembled the media to respond to news that criminal charges of conspiring to pervert the course of justice had been levied against her, her husband and assorted colleagues. Complaining the charges against [...]

PR Verdict: “F” for Sandy Weill and his attempt to be secure a kinder slot in the history books.

How Will Citigroup’s Sandy Weill be Remembered?

How will history remember Sandy Weill, the former CEO of Citigroup and architect of the largest financial services firm that nearly went under?  Judging by a recent article published in Fortune, if he has his way, he would like to be remembered as a visionary philanthropist.  History may not be so kind. In an embarrassingly [...]

More Posts from this Category

Smart Stuff At The PRV

PRV Smart Stuff

  We like this stuff. Here we post some of our favorite papers and case studies that show real thought leadership. Take a read of these and discuss with your colleagues. We're sure you'll learn … Read more...