Today’s PR Verdict
The PRV Report Card: This Week’s Winners and Losers
PR Winner: “A” (PR Perfect) to Tim Cook, CEO of Apple, who was asked to testify on Capital Hill following a recent report that excoriated Apple as a tax dodger, parking profits offshore and not owning up to its domestic tax obligations. Tim Cook was just humble and conciliatory enough while pressing the larger point that the [...]
The PR Verdict This Week
PR Winners
Jason Collins Makes a PR Slam Dunk
In the world of PR, it’s not just what you say, but what media outlet you say it to. A perfect example? Basketball star Jason Collins coming out in a cover story in Sports Illustrated. By all accounts, this was a major announcement: Collins is the first male major league athlete to reveal he’s gay. [...]
Barbara Bush’s PR Gift to Hilary?
Three generations of Bush women were interviewed last week on the Today Show to coincide with the launch of the Bush Presidential Library. When host Matt Lauer asked if Jeb Bush, son of George H.W., younger brother of George W., should run for president in 2016, one might almost think it was a rhetorical question. One might [...]
PR Losers
Austere Today, Gone Tomorrow?
What now for the proponents of austerity? Up until last month it seemed they had won the policy and PR debate. With disciples across Europe and the US, and with Angela Merkel as its high priestess, fiscal restraint was positioned as a dose of much needed tough medicine. The mantra was clear; no pain, no [...]
PR Jury Still Out on Foxy Knoxy
Has America made up its mind yet about Amanda Knox? The college student from Seattle, who was convicted in Italy of murdering her housemate Meredith Kercher during a sex escapade gone awry, has just published her memoir. Random House paid upwards of $4 million for Waiting To Be Heard, and advance reviews indicate that despite [...]
Smart Stuff At The PRV
Here we post some of our favorite papers and case studies that show real thought leadership. Take a read of these and discuss with your colleagues. We're sure you'll learn something you … Read more...
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