Today’s PR Verdict

THE PR VERDICT: "C" (Distinctly OK) for General Mills for a bad move quickly righted.

Consumers Didn’t “Like” General Mills’ Arbitration Clause

Anyone involved with PR and decision-making at General Mills was busier than the Pope conducting Easter services this weekend. The food company, one of the world’s largest and owner of brands including Pillsbury, Yoplait, Betty Crocker, Nature’s Way, and many more found itself working overtime on the holiday weekend to correct a mistake that bred bad PR like […]

The PR Verdict This Week

Snowden’s “Trap” for Putin Misses Its Mark

Edward Snowden is raising questions about … [Continue Reading]

THE PR VERDICT: "D" (PR Problematic) for Edward Snowden

PRV Report Card: This Week’s Winners & Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to … [Continue Reading]

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Lance Armstrong’s Road to Redemption?

This Easter week, Christians around the world … [Continue Reading]

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Lack of ‘Frozen’ Merch Means Chilly PR for Disney

Call it a “good news, bad news” scenario. … [Continue Reading]

THE PR VERDICT: “D” (PR Problematic) for Disney. (Pictured: Princess Elsa from Frozen.)

McCarthy invites scorn with anti-vaccine disavowal

Looking to remake your image? Probably best … [Continue Reading]

THE PR VERDICT: "D" (PR Problematic) for Jenny McCarthy

US Health & Human Services Secretary Resigns

After a mortifying rollout, the Affordable … [Continue Reading]

THE PR VERDICT: “C” (Distinctly OK) for the Affordable Care Act. (Pictured: President Obama, former US Health & Human Services Secretary Kathleen Sebelius)

PR Winners

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PRV Report Card: This Week’s Winners & Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a […]

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The PRV Report Card: This Week’s Winners & Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to security firm Codenomicon and Google researcher Neel Mehta, both of whom discovered the web security bug known as Heartbleed. The bug, a flaw that allows access to user information on what was thought to be safely encrypted websites and search engines, has been around for a while, […]

PR Losers

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PRV Report Card: This Week’s Winners & Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a […]

Unknown

The PRV Report Card: This Week’s Winners & Losers

PR WINNER OF THE WEEK: “A” (PR PERFECT) to security firm Codenomicon and Google researcher Neel Mehta, both of whom discovered the web security bug known as Heartbleed. The bug, a flaw that allows access to user information on what was thought to be safely encrypted websites and search engines, has been around for a while, […]