Our Grading System

We rank how we think the news was handled from a PR perspective.  It’s as simple as that.

The rankings don’t reflect a view on the merits or morality of an issue. We simply judge whether the PR strategy was successful. Were there better choices available?

Our grading system is as follows:

“A” (PR Perfect)
“B” (Good Show)
“C” (Distinctly OK)
“D” (PR Problematic)
“F” (Full Fiasco)


Do you agree with our ranking? Have your say!


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