Do the rules of PR apply to President Ahmadinejad of Iran? In New York for the UN Summit, he has participated in a dizzying media blitz of interviews including CNN, CBS, the AP, and other national outlets. The Iranian President, who has previously described the US as “Satan,” seems oddly keen to court domestic US opinion, or at the very least, take advantage of Great Satan’s media.
His scheduled interviews appeared to be part of a typical PR curtain raiser, designed to drum up anticipation for his speech before the UN. He told CNN and other outlets that his main message is that he wants “a new world order for all of humanity.”
Ahmadinejad describes this new world order as a world where there is “justice, morality, purity, and compassion.” He can’t help mentioning that this utopia would ultimately involve the “elimination” of Israel, although he softened his message by saying he would be neutral on the issue of his child marrying a Jew. If Ahmadinejad’s intention was to court US opinion – and why else talk to all the outlets – his messaging was clearly irreconcilable with most US mainstream views.
The PR Verdict: “F” (Full Fiasco) for yet another loony Ahmadinejad appearance at the UN, buttressed by a thorough PR blitz that guaranteed coverage while doing nothing to enhance credibility.
The PR Takeaway: The most basic PR lesson is “Without trust, nothing works.” Ahmadinejad said in multiple US interviews that he would “not dismiss” one-on-one talks with America on his nuclear program and that he was open to negotiation. If his PR intention was to soften US domestic opinion, then his PR offensive was a resounding failure. As long as he continues to trade in his grab bag of hate names and villains, then his PR blitz only reinforces the perception that he is not to be trusted, notwithstanding his plea at the UN to “hold hands with all of humanity.”
Have you heard the Iranian President’s speech at the UN? Give us your PR Verdict!