What next for Amanda Knox? As she is lined up for book deals and interviews, Knox will need a tight script to override courtroom tales about her love life and odd behavior, including performing cartwheels during police questioning. The fly in the ointment when positioning Amanda as the young innocent caught in the nightmare system will be to demonstrate sensitivity to the grieving family of Meredith Kercher who responded yesterday that “the search goes on to find out what really happened”. How to manage media interest alongside the victim’s family and the need for answers will need skillful work.
The PR Verdict: “B Plus” for the Knox family who have done an impressive job in keeping up the media pressure. Avoid sounding triumphant as it will only pit you against the grieving family.