Whatever happened to Anthony Weiner, the former congressman from Queens? Weiner resigned at a farewell press conference in 2011 after he was caught sending photos of his own wiener to six women, none of whom were his wife. The press went crazy and resignation swiftly followed. After something like that, how do you rebuild a reputation?
Judging by the recent interview he gave to People magazine, Weiner is getting good PR advice. People covered his recent interview with three full pages, complete with pictures of his baby, adoring wife Huma Abedin, and the headline “I Feel Like a Different Person.”
The article ticks all the right PR boxes: Yes, he regrets the incident; yes, he has sought counseling (sigh of predictability); and yes, his marriage is stronger than ever. He talks about how he let people down and would still love (possibly) to return to public office. Add in an endorsement from a political strategist who says, “[Weiner] worked hard when in office and can rebuild his life,” and have his loving wife show her support by saying that Anthony is trying to be the best husband and father “he can possibly be.” Finally, downgrade photos that were previously called ‘lewd” and “creepy” during the height of the scandal to the more playful adjective “naughty.” Done! The stage is set for a political comeback.
The PR Verdict: “A” (PR Perfect) for Anthony Weiner and his image rebuild. Nicely done.
The PR Takeaway: Slow and steady wins the race. In PR remakes, the best course of action is to take tentative baby steps and gauge reactions. As Weiner himself says, “I’m still trying to work out where I am in the public consciousness.” For the moment, stay away from political controversy and stick to self-improvement. Wieners (the type besides the congressman and the hot dog) have gotten all sorts of famous men in trouble, Elliott Spitzer and Bill Clinton, to name two. This Weiner’s PR recovery is just beginning.
Can Anthony Weiner return to public office after this public scandal? Give us your PR Verdict!