PRV Report Card: This Week’s Winners & Losers

 PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle.

HomelessGoPro PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Homeless GoPro project team, whose attempt to create empathy for the plight of the homeless succeeded mostly in creating enmity for themselves. The idea: give homeless people GoPro cameras to record their daily routines and interactions with the often-callous more fortunate. Though surely well-intentioned, the project comes off as exploitative, tone-deaf and not particularly helpful to those it would seek to help. As the Valleywag blog critically noted, the project says more about a tech-savvy “coding class” that needs a high-tech fad to experience empathy. “Poverty, homelessness, and inequality are bigger than any app,” they wrote. “Your tech isn’t helping.”

 PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to North Korea for its bizarre overreaction to a London hair salon that had a bit of fun at the expense of  the country’s leader Kim Jong-Un. Mo Nebbach, owner of M&M Hair Academy in Ealing, put up a poster of Kim with his characteristically closely shorn sideburns and the question “Bad Hair Day?” The next day Nebbach was visited by two apparent strongmen who demanded that the poster be removed, which Nabbach declined to do. One could be forgiven for thinking the visit a prank, but Nabbach contacted the police, only to find out that they’d already heard from the North Korean Embassy. It seems the diminutive leader’s feelings were, indeed, hurt.  Where’s Dennis Rodman when you need him?

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to security firm Codenomicon and Google researcher Neel Mehta, both of whom discovered the web security bug known as Heartbleed. The bug, a flaw that allows access to user information on what was thought to be safely encrypted websites and search engines, has been around for a while, but was found simultaneously by vigilant researchers Mehta and Codenomicon. All sounded the alarm, which may have circumvented breaches in the millions.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Katherine Heigl, who perpetuated her image as a cranky prima donna with a lawsuit against drugstore chain Duane Reade. The store’s transgression? Tweeting a photo of her walking with two of their shopping bags. Heigl is a “highly recognized celebrity… When plaintiff chooses to endorse a product or service, she is highly selective and well compensated,” the lawsuit sniffed. In other words, as one gossip web site snarked, “Basically: Katherine Heigl don’t do no free advertising. She can’t just have her grumpy, exhausted face freely associated with some drugstore FOR FREE..” Perhaps Heigl should invest in a good mirror. Duane Reade carries them, we hear…

kimjongun The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO the North Korean Parliament, who this week re-elected, to no one’s surprise, dictator Kim Jong-un as head the country’s top governing agency, the National Defense Commission. Kim’s election (if that really is the right word) means he is still in control despite political turmoil in the regime and can work to consolidate power by filling leadership posts left vacant by – you guessed it – his purges. The government-run news agency called his re-election a sign of  “the unchanged will of the military and the people” to support him.

PRV Report Card: This Week’s Winners & Losers

obamacare logo  PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Affordable Care Act, a.k.a. Obamacare, whose supporters, including its namesake, had reason to celebrate Monday when enrollments pushed slightly past the original sign-up target of 7 million. The nonpartisan Congressional Budget Office projected that target for initial sign-up period through March 31. Despite a horribly marred start and with withering opposition at every turn, the mandated healthcare program saw sign-ups somehow make their numbers. And while public opinion is still hardly enthusiastic, one poll did find for the first time that public support for the healthcare law surpassed opposition. Perhaps the rally will prompt lukewarm supporters to stop apologizing and start cheering.

  PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to General Motors’ chief executive Mary Barra, for a defense statement best summed up by “I don’t know.” As the head of GM faced a House subcommittee investigating what the car company knew and when regarding flaws that led to numerous deaths and injuries, Barra’s responses infuriated senators and the families of the deceased alike. PR is in freefall, and GM is still recalling millions of cars and facing possible criminal charges. In leaving Barra to claim ignorance or hang herself and her company, GM’s legal and PR teams register a complete fail.

  PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Britain’s Daily Mail and Daily Telegraph, whose editorial boards told a parliamentary science committee they believe humans are negatively impacting global climate conditions. Really? That’s rather confusing considering, as the committee chairman put it, “some papers regularly give a platform to lobby groups or indeed conspiracy theorists – many not even qualified scientists – who pooh-pooh the evidence and attack UK climate scientists.” We are shocked, shocked, to find out that publications, looking to increase readership, might take one view in their papers while believing the exact opposite. Yawn.

The PRV Report Card: This Week’s Winners & Losers

sorryloss The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to counter-protesters in Kansas City, Missouri, who responded last week with kindness to the hate-mongering Westboro Baptist Church. Members of the WBC, whose founder Fred Phelps died last week, brought their placard-ridden message of intolerance and hate to a Lorde concert last Friday. Across the street, though, a group responded with their own placard: “Sorry for your loss.” The sign wasn’t meant to antagonize, said Megan Coleman, who helped make it. They just wanted to send a positive message. Sadly and predictably, the fringe group’s members refused to acknowledge the sentiment – but everyone else took it to heart.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) for Princeton University, for their unfortunate association with Susan Patton, better known as “The Princeton Mom.” Patton, a Princeton alum, ruffled many a feminist feather last year when she urged female college students to focus on finding a husband. Her words of wisdom this year? If women get drunk and are sexually assaulted, it’s on them. A letter from the faculty disavowing Patton has done little to dislodge the moniker, linking Patton and her opinions to her alma mater. Harvard must be wiping sweat from its proverbial brow over Patton’s choice of school.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Gwyneth Paltrow and her soon-to-be ex, Chris Martin of Coldplay. In their inimitable, ethereal way, the duo announced their  “conscious uncoupling” — i.e. divorce — via Paltrow’s web site, GOOP. To be fair, the declaration was pure Paltrow; as usual, poor Martin just seemed to be along for the magic carpet ride. While GOOP did crash after the (un)couple’s post went live, the announcement primarily served to reinforce the perception of Paltrow as a new age-y twit whose experiences transcend the more pedestrian lives led by the rest of us. As for Martin, he’ll get PR props for steering clear of the woo and letting us all get to know him better during his upcoming gig as a judge on The Voice.

The PRV Report Card: This Week’s Winners & Losers

hijabs The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Overland High School girls soccer team in Aurora, CO, for a stirring show of solidarity. Last week, referees barred one Muslim player on the team, Samah Aidah, from playing with a hijab on her head, calling it “dangerous.” Never mind that FIFA, soccer’s international governing body, officially permits the practice – not to mention the US Constitution. For the next game, all of Samah’s teammates and coaches wore the traditional Islamic headscarf in support. A tweet by one of the girls with a picture of team, all in headscarves, sent the matter viral. Young people leading by example, again.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Lady Gaga, who continues to have a bad hair year. She fired her longtime manager, and her latest album, ARTPOP, hasn’t sold nearly as well as her previous collection, Born This Way. Now, her Born This Way Foundation, which seeks to “foster a more accepting society,” is under fire. Tax reports for 2012 show that BTWF spent $1.85 million in legal fees, salaries, travel, philanthropic consulting, and $808,661 in “other” expenses. Actual donations? A mere $5000. An example of how celebrity foundations aren’t born bad, they’re made that way.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO newly annointed Federal Reserve Chief Janet Yellen, who tried (and failed) to avoid rattling financial markets by couching her comments at her first press conference. Oh Janet, have you not studied your predecessors’ previous faux pas? After saying “We will try as hard as we can not to be a source of instability here (regarding communications)”, Yellen promptly gave what investors interpreted as a potential timeframe for interest rate increases, and one earlier than they had expected. Was that the message Yellen meant to convey? Who knows — and it doesn’t matter. Stock markets fell, bond yields rose, and the world carries on. PR tip to the head of the Fed:  When it comes to interest rates, “no comment” is the best comment.

The PRV Report Card: This Week’s Winners & Losers

kentucky attorney general jack conway gay marriage 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Jack Conway, the Attorney General of Kentucky who refused to appeal the lifting of a ban on gay marriage in his state. Conway said he could not support this last bastion of discrimination, despite many voters supporting the ban and his plan to run for governor. “There were plenty of people who advised me this is very risky for me politically,” Conway said. “But I talked it over with my wife, and she said, ‘You know what Jack, you really stink when you are insincere.’” This sincere move, which goes against Conway’s Catholic background but aligns with his political ideals, makes him smell like a rose.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the various entities searching for seemingly ill-fated Malaysia Airlines 370. The plane, with more than 230 passengers, was last reported over the Gulf of Thailand. For family and friends, the probable disaster has been compounded by a barrage of incomplete, incorrect and contradictory information about the plane’s whereabouts, how long it was in the air, and who was aboard. It’s true that no one has any answers yet. But a basic tenet of crisis communications is to designate a single point of contact through which all information will flow. That’s no easy feat when there are multiple countries and agencies  involved. By bungling communications, however, an already terrible situation has been made even worse.

barack obama between two ferns 580 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO President Obama, who submitted to a fake interview with comedian Zach Galifianakis last week, to inconclusive effect. Appearing on the “Between Two Ferns” web series, Obama ostensibly came to plug Obamacare to an audience of young people. The appearance was funny enough, but gave even the most passionate Obama supporters pause for its irreverence. His detractors rolled out the big artillery: The dignity of the office, national security and Lord knows what else we hold dear was put at stake, they declaimed. Hardly, but Obama did look like he was doing a B-movie cameo. The joke might be more on a nation that needs its sitting president to play for laughs to promote policy.

The PRV Report Card: This Week’s Winners & Losers

Liz Wahl RT The PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Liz Wahl, an American anchor for state-owned RT (Russia Today) TV, who resigned on air Wednesday citing the Kremlin’s political interference with the network’s news reporting – in this case, concerning Russia’s invasion of Crimea in the wake of political upheaval in Ukraine. Wahl minced no words in drawing a link to President Vladimir Putin, saying she could no longer be “part of a network that whitewashes the actions of Putin. I’m proud to be an American and believe in disseminating the truth, and that is why, after this newscast, I am resigning.” A day earlier, colleague and fellow anchor Abby Martin  had similarly denounced Putin’s invasion – and faced reassignment as a result. Brava to both.

 The PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Belle Knox, the Duke University freshman who publicly identified herself as a porn star, at least by her nom-du-film (she says her “birth name” is still personal information). Knox’s secret was out after she was recognized at a college party. At first, she shied away from inquiring minds, but then approached Playboy, XOJane.com and others to explain that a) she had to do this because school is “f*cking expensive” and b) women in porn need to be more empowered – and she will be their leader. Even Playboy had trouble swallowing that one. Advice to Belle: keep your mouth shut.

 The PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to New Jersey Governor Chris Christie, who took to the stage at the Conservative Political Action Committee with harsh words for the media, Democrats, and President Obama. He had zero words about the investigation into his alleged involvement in Bridgegate, nor any of the party-crossing banter that won the Republican governor many a Democratic vote in the last election. His pro-life conservative tone is one he hasn’t used in a while, making many wonder which side Christie is really on. The answer is simple: whichever one will get him the most votes.

The PRV Report Card: This Week’s Winners & Losers

brewer veto 300x168 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Arizona Governor Jan Brewer for saving her state from national condemnation by vetoing a bill that would have allowed businesses to refuse service to gay customers on religious grounds. True, the fiery Republican governor had little choice: Boycotts were threatened, companies said they would leave, and the National Football League reportedly considered moving next year’s Superbowl if the bill became law. But Arizona is socially conservative, and Brewer’s decision is not popular in many camps. In the end, she met with both sides before brandishing the veto stamp and issuing a no-nonsense statement: “Religious liberty is a core American and Arizona value [but] so is no discrimination.”

pdeen The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Paula Deen, for comparing her effort to rebuild her battered reputation to NFL hopeful Michael Sam’s decision to come out as gay. Deen was fired from the Food Network last year for racial slurs revealed amid a lawsuit filed by a former employee. (The suit was dismissed.) In an interview, Deen said she fears that words like “embattled” or “disgraced” will always follow her. “It’s like that black football player who recently came out,” Deen told People. “He said, ‘I just want to be known as a football player. I don’t want to be known as a gay football player’.” Pity her much? With a recent private equity infusion of  $100 million, her path to redemption will hardly be a slog.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Alec Baldwin, for his article “I Give Up” in the latest issue of New York Magazine. Baldwin’s glib wrath is fired upon the paparazzi who hound him, Broadway co-star Shia LaBeouf, his producers at MSNBC, right-wing media, America, the world – release the Kraken! It’s not all negative; Baldwin makes sure to mention his charitable donations and the sensitivity training he’s undertaken. At the end, Baldwin says, “I’m done with it,” and then admits, “This is how I feel in February of 2014.” You can practically see this consummate performer smirking.

The PRV Report Card: This Week’s Winners & Losers

acton The PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Brian Acton, co-founder of WhatsApp, the cross-platform mobile messaging service that claims more than 400 million active users. After 11 years at Yahoo!, Acton left the company in 2009 and was looking for work. First Twitter turned him down, then Facebook. “It was a great opportunity to connect with some fantastic people,” he tweeted after the Facebook rejection. “Looking forward to life’s next adventure.” And what an adventure! Acton teamed up with former Yahoo! colleague Jan Koum to start WhatsApp. Last week, Facebook bought Acton’s messaging service for $19 billion in the largest ever venture-backed deal — creating a perfect PR story that requires no embellishment.

 The PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Under Armour, official outfitter of the US Olympic Speed Skating Team – until very recently. Under Armour’s “Mach 39,” which the company called the fastest-ever speed skating suit, has been blamed for the US team’s rather disappointing showing in Sochi. The suits were worn in practice runs and seemed fine, but after failing to even place in Olympic games, the team switched back to their old gear for final runs. While they still failed to medal regardless of outfits, the damage is done: Under Armour’s stock fell 2.4 percent on Friday.

 The PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Graydon Carter, editor in chief of Vanity Fair. After months of speaking to the press about the “epic takedown” feature the magazine planned to run on Gwyneth Paltrow, and talking of Paltrow’s alleged attempts to get all of Hollywood to boycott the magazine, here at last is…much ado about nothing. No epic takedown article appears in the March issue, but a 1500-word explanation does. “Not to bore you with the details,” Carter begins in his editor’s letter. We’ll stop right there, thanks.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Canadian Olympic ski coach Justin Wadsworth. When Russian competitor Anton Gafarov broke a ski during the Men’s Sprint Free Seminfinals, he had no chance of winning a medal or even making it across the finish line – humiliating, especially on his home turf. But Wadsworth ran onto the slope and quickly attached a fresh ski to Gafarov’s boot so he could finish. In a highly politicized Olympics, Wadsworth’s gesture demonstrated the good sportsmanship that exemplifies the spirit of the Olympics.

Bernie Herpin The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Colorado Republican State Sen. Bernie Herpin, for saying it was “maybe a good thing” that accused Aurora, CO, theater shooter James Holmes used a 100-round magazine in the gun massacre that killed 12 and injured 70. The remarks came amid continuing Republican efforts in that state to roll back tougher gun laws passed after the 2012 shooting. Herpin’s logic-defying point? The high-capacity magazine jammed. As a state political blog noted: “The idea that anyone would count on product defects to protect the public in an actual shooting is, of course, ludicrous beyond words.”

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Shia LaBeouf, whose recent antics have folks scratching their heads. First, he responded to accusations of plagiarism by putting out a series of mea culpas, also seemingly plagiarized. Then he tweeted the phrase “I am not famous anymore” multiple times before scrawling it on a paper bag and wearing it over his head at a film premier in Berlin. On Tuesday, the 27-year-old kicked off #IAMNOTSORRY, some kind of performance art installation wherein he and his bagged head sit silently across from curious visitors (itself an apparent rip-off of Marina Abramovic’s “The Artist Is Present” in New York in 2010). Personal meltdown? Cultural commentary? Odd way of diverting attention from the plagiarism charges? Sadly, there may be no answers to these questions because no one cares.