Barbara Walters & Syria’s Assad

 Barbara Walters & Syrias AssadYesterday Syrian President Bashar al-Assad gave his first interview since violent protests began in his country. Barbara Walters got the scoop. It was a strange and ultimately chilling interview.

Bashar al-Assad, whose demeanor is more like that of a low level bureaucrat than a brutal dictator, said he couldn’t comment on the protests, claiming he had not seen any detailed documents. Despite a recent UN report pointing to 4000 deaths, he quizzed Walters: Barbara, you don’t live here. How did you know all this?”

Rejecting any suggestion that there is a crackdown against protesters he reassured Walters without irony, “we don’t kill our people… no government in the world kills its people, unless it’s led by a crazy person.”

The PR Verdict: “F” for the Syrian dictator. Despite his low-key delivery, nothing he said was credible or believable. The documented atrocities speak for themselves.

His PR strategy was to present himself as a genial leader in a casual fireside chat. But with the world watching his atrocities for the last nine months, his innocent demeanor fooled no one.  Instead his ruthlessness was obvious. Credit goes to Barbara Walters for simply letting his true colors shine.

Take a look and see for your self. Click here.

 

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What is Your PR Verdict?

  1. Mike Marder says:

    and I quote… unless it’s led by a crazy person…

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