This week, as we prepare to break for the holidays, we ‘re taking a look at the PR moments that made a difference in 2012. The power of one strong picture is underestimated in the PR world; sometimes one visual is all that’s needed to convey a message. If a picture can say a thousand words, a photo can also shape a thousand words.
Here are three photos that proved the point.
Both President Barack Obama and Governor Chris Christie of New Jersey have their stalwart fans and detractors. But this photo, taken immediately following Hurricane Sandy, helped change the conversation about the need for bipartisanship. The American electorate paused; maybe respectful discussion and co-operation is possible after all? There were lessons in this photo for both parties, and its importance resurfaces as the fiscal cliff deadline approaches.
No slinking around in the shadows for Katie Holmes as she announced her divorce from Tom Cruise. Gracing the cover of Elle Magazine while simultaneously announcing her divorce from Tom Cruise, this cover girl made it clear it she was not the victim in the divorce. Clever strategy, or a happy coincidence? In the end, it doesn’t matter. The tone was set: Holmes one point, Cruise none.
Hard to believe, but only a decade ago the Queen was having her own PR Problems. Out of touch, cold, frosty, and humorless were the persistent complaints. How things have changed! Jumping out of helicopter with James Bond served her well during the opening ceremony of the Olympics. The stunt caught the headlines; some even asked, Was it really her? In the end, not only did royal PR benefit but the helicopter shot also served as a welcome distraction to a puzzling and eccentric Opening Olympic Ceremony that had many scratching their heads.