The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion lovers… Koons has them all covered in an admirable media blitz.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Vladimir Putin, for shocking mishandling of the crisis of Malaysian Airlines Flight 17. Far more concerned with finger-pointing to maintain image, Putin allowed the deceased to remain unattended in a field, and for what is now known to be a crime scene to be compromised. Even those on the side of Russia in their battle against separatists have had a difficult time defending Putin.

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Sarah Palin, the former governor of Alaska who first gained international attention when she was chosen by John McCain as his vice presidential running mate. Since that loss Palin has been flying sans PR handlers, and she generally makes the news when uttering an outrageous statement. Her latest is calling for President Obama to be impeached, saying that not doing so is an affront to God. Bad PR? Not at all; Palin has transcended that notion, going from politician to rattlesnake handler with deftness that bespeaks a natural talent. In terms of getting media attention, Palin has cemented her place in the PR Tabloid folder, under “any press is good press.”

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Oscar Pistorius, who was involved in an altercation in a nightclub last weekend. Pistorius claimed that a drunken patron verbally attacked him about his trial for the murder of his girlfriend, Reeva Steenkamp. The patron alleges otherwise. The real question: Does Pistorius have no one in his entourage who might clue him in to the fact that hitting the nightclub for a pint, while one is on trial for murder, is inadvisable from a PR standpoint?

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Comcast for their limp response to an incredibly bad customer service interaction that promptly went viral. Ryan Block posted eight of the 20 minutes he spent arguing with a Comcast rep who refused to disconnect his service as requested. Social media, which eats this kind of thing with a large spoon, spread the clip like wildfire. Comcast merely said the employee’s behavior was unacceptable and that they would contact Block to apologize. No word as to whether they’ll honor Block’s request and disconnect him, though.

The PRV Report Card: Special Celebrity Edition

 The PRV Report Card: Special Celebrity EditionPR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a publicity stunt; the video suggests otherwise. Calculated or not, Rivers won more buzz than she would have for any normal interview.

 The PRV Report Card: Special Celebrity EditionPR LOSER OF THE WEEK: “F” (FULL FIASCO) to The Daily Mail, which crossed a celebrity gossip line by reporting that George Clooney’s future mother-in-law opposed his marriage to Amal Alamuddin on religious grounds. Clooney struck back in an editorial printed by USA Today, saying that the article could inflame religious sentiment against his family. The MailOnline apologized and removed the story from the website, said to average 52 million visitors a month, but not without drawing criticism for the story.

 The PRV Report Card: Special Celebrity EditionTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Robin Thicke, who last week was the subject of embarrassing media attention about a Twitter PR stunt gone awry. #AskThick resulted in a slew of scathing tweets regarding the lyrics to “Blurred Lines,” Thicke’s worldwide hit regarded by many as misogynistic. The attention continued this week as a humbled, vulnerable Thicke tried to explain his latest album, Paula, an undisguised attempt to win back his estranged wife. Public meltdown, or PR gold? Either way, Thicke is reaping the level of media attention required to support a new album and tour, even if it’s the Train Wreck method of PR.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World Cup. Whether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to sue President Barack Obama for unlawful use of executive order. The announcement was made soon after Congress nearly came to a brawl over an IRS scandal involving missing emails with sensitive information—a perfect opportunity to point fingers and cry “J’accuse!” at the other side. At a time of historically low levels of trust in government, these elected officials should think twice about their choice of focus.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Chen Guanbiao, the Chinese millionaire who took out an ad in The New York Times to tell the world he would treat 300 homeless New Yorkers to a fancy luncheon and give each of them $300 in cash. Chen, a recycling businessman with a penchant for publicity stunts, was asked by his charity liaison for a donation of $90,000 instead, to protect the homeless from using the money for drugs. At the lunch, Chen had homeless people pose for photos of him giving them cash—that they had to return—so he could maintain his business card statement, “Most Charismatic Philanthropist of China.”

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the receiving end of campaign of blame for the current situation in Iraq. Republicans seized upon news that Iraqi soldiers, trained by the US at a cost of $25 billion and many lives, turned and ran from encroaching ISIS militants. However, the tide may yet turn: media pundits are denouncing former Vice President Dick Cheney’s accusations against Obama, reminding the public of Cheney’s role as architect in the Iraq war. Touché.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to American Apparel, which voted this week to unseat founder Dov Charney after years of accusations of sexual harassment of employees. Charney also hired photographer Terry Richardson to do American Apparel’s ad campaign; Richardson has been accused of harassment of models, and the campaign blasted as pornography. These issues have been going on for long enough to drive American Apparel’s stock price below a dollar; perhaps that, and not the numerous accusations, finally led the board to take action. The move is long overdue – and perhaps too late to change the company’s falling fortunes.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Australian online betting company that came up with an outrageous combination of national pride and private commerce. SportsBet.com floated a 150-foot balloon replica of Brazil’s famous Christ the Redeemer statue wearing a jersey that read “#KeepTheFaith.” (Australia was considered a 750-1 long shot in the World Cup.) Reactions ranged from chuckles to cries of blasphemy, but either way the company received worldwide publicity.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Eric Cantor, the second highest-ranking Republican in the House of Representatives, who lost his party’s primary. Cantor was expected to be the next Speaker of the House, but his support of immigration reform was attacked by Tea Party rep David Brat. Cantor’s loss was considered a stunning upset for Republicans and made headlines all week, exacerbated when Cantor resigned from his post.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to David Brat, winner of Virginia’s congressional primary. The media shone brightly on Brat’s Cinderella story and surprising win, but when the victory confetti settled to the floor, Brat revealed himself to be unprepared to face the media. Asked by NBC Washington correspondent Chuck Todd about minimum wage issues and foreign policy, Brat responded, “Hey, Chuck, I thought we were just going to chat today about the celebratory aspects.” The weak response supported the theory that Cantor’s stance on immigration reform, rather than the attributes of Brat or the Tea Party, was the deciding factor in Brat’s win.

The PRV Report Card: This Week’s Winners & Losers

14 05 15t064012z 1073923718 gm1ea5f13rl01 rtrmadp 3 usa restaurants strike 300x199 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to fast food workers around the globe who coordinated a protest against low wages, staging what appears to be the world’s largest one-day walkout. Workers in more than 30 countries, including the US, Brazil, Italy and China, participated, earning them headlines in dozens of media outlets. The grassroots movement has come a long way from its start 18 months ago, when about 200 workers in New York took to the streets to protest their pay. McDonald’s, for one, seems unsure how to respond; it removed from its website a statement claiming protesters were outside groups, not employees, and replaced it with one saying the company respects workers’ rights to express themselves. And the pressure is paying off: Seattle’s mayor has proposed raising the minimum wage to $15 an hour in his city.

fcc The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Federal Communications Commission, which took action yesterday that could ultimately end net neutrality – even as commissioners pledged their support for it. The FCC’s vote opens a period of public comment on a proposal that Agency Chairman Tom Wheeler contends will preserve an open Internet while creating a two-tiered level of service. Critics and neutrality “purists” disagree, and one commissioner who voted for the plan nonetheless said the agency “moved too fast.” There’s a four-month comment period before any vote. Perhaps by then the agency can explain how allowing providers to create distinctions between basic and premium offerings does not divide the Internet into haves and have-nots.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Karl Rove, who unwittingly provided former President Bill Clinton with a brilliant opportunity for a “gotcha” after suggesting that Hillary Clinton might have brain damage. Rove was referring to the possible effects of a head injury Clinton suffered from a fall in 2012. Former President Clinton chuckled, saying “First [Republicans] said she faked her concussion, and now they’re saying she’s auditioning for a part on The Walking Dead.” Point: Clinton.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Kevin Durant of the Oklahoma City Thunder. After weeks of bad press for the National Basketball Association, attention was gratefully turned to Durant’s MVP speech, which alone could have won him an award. Durant gave emotional thanks to his mother, Wanda Pratt, who raised two boys on her own and sometimes went without even food so that her sons wouldn’t feel the pain of want. Durant credits his mother’s determination for his championship-winning skills on the court and called her “the real MVP.” A happy Mother’s Day for Pratt, and some relief for the beleaguered NBA.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the Nigerian government, whose weak response to the abduction of more than 200 schoolgirls has brought international condemnation on the African nation as it prepared to host the World Economic Forum on Africa. The girls were kidnapped on April 15 by the al Qaeda-linked terrorist group Boko Haram, whose leader has said he plans to sell them into slavery. Finally bowing to pressure, the Nigerian government this week offered a $300,000 reward for information leading to the girls’ whereabouts. Meanwhile, Boko Haram raged into another village and scooped up eight more girls. As the Voice of America noted, “[Nigeria] is the biggest economy in Africa, but authorities cannot even keep children safe in their schools.”

treygowdy The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Republican Congressional officeseekers, who chose to ignore recommendations from one of their own to stop fundraising off the 2012 attacks on the US consulate in Benghazi, Libya. US Rep. Trey Gowdy (R-SC) who is heading a new (and quite partisan) House Select Committee that will review the matter yet again, urged his colleagues last week not to undermine the committee’s work with partisan appeals for funds that hype the issue. Minutes before, the National Republican Congressional Committee sent out a fundraising email doing just that.  “Help fight liberals by donating today,” it asked, and other appeals followed. So much for the Committee’s integrity.

Hotel Group Suffers Via Association with Sharia Law

 Hotel Group Suffers Via Association with Sharia Law

THE PR VERDICT: “D” (PR Problematic) for The Dorchester Collection hotel chain.

What’s the connection between Hollywood’s celebrity elite and an ancient law that punishes homosexuality with death by stoning? The Dorchester Collection, a string of luxury hotels including the famed Beverly Hills Hotel and other five-star lodging used by A-listers who have launched an aggressive boycott.

The problem is not the hotels themselves but their ownership by the Brunei Investment Agency. Recently, Brunei adopted the Sharia Law, which punishes theft with the severing of limbs, and adultery and homosexuality with death by stoning.

Celebrities and bold-faced names protested with a boycott of the Brunei-owned hotel chain. Understandable, though questionable; will oil-rich Brunei be affected by Richard Branson’s vow that no one from the Virgin family will stay at Dorchester hotels? No, but hotel employees will suffer, as Christopher Cowdray, CEO of the Dorchester Collection, pointed out. “During this challenging time, we have been deeply touched by the tremendous support received from our loyal guests and longstanding business partners who recognize that Dorchester Collection hotels are part of the fabric of their social communities.” In other words, guilt by association should not be punishable by economic death.

THE PR VERDICT: “D” (PR Problematic) for The Dorchester Collection hotel chain.

THE PR TAKEAWAY: Just deliver the facts. There are times when companies may be adversely affected by their owners’ actions. In this case, there’s almost nothing the Dorchester Collection can do but what they did, which is to point out that they didn’t adopt the Sharia Law in Brunei, and there’s no reason their own employees should suffer for it. That said, financial boycott and the pressure of negative PR sometimes wins out. Will it here? It’s unlikely. If only to keep from losing face, Brunei will probably maintain their position. Dorchester walks a dangerous line between siding with an unpopular owner and maintaining business; best to keep quiet and hope for a sale to a less controversial owner.

Police Dept Goes from NY Hashtag to Global Bashtag

 Police Dept Goes from NY Hashtag to Global Bashtag

THE PR VERDICT: “D” (PR Problematic) for the NYPD’s #myNYPD social media campaign.

Two weeks ago, the New York Police Department launched a goodwill campaign on social media, asking people to post photos of themselves with police officers with the hashtag #myNYPD. The hashtag soon turned into what the Associated Press cleverly and appropriately termed a “bashtag.”

Members of the Occupy movement were quick to share snaps of violent interactions with police. “Here the #NYPD engages with its community members, changing hearts and minds one baton at a time,” read the caption of one post. The campaign may started locally, but it quickly went national, then global. Twitter users in Los Angeles showed police in menacing riot gear. Social media users in Greece posted photos of police brutality against protestors with the hashtag #myELAS, and users in Mexico started #MiPolicíaMexicana.

At first the response from the NYPD was typical New York attitude. NYPD Commissioner Bill Bratton waved aside the Occupy photos as old news and said, “I kind of welcome the attention… We really broke the [social media] numbers.” When the backlash continued and went worldwide, a more somber response came from Deputy Chief Kim Y. Royster, who said, “The NYPD is creating new ways to communicate effectively with the community…this is an open dialogue good for our city.” Really?

THE PR VERDICT: “D” (PR Problematic) for the NYPD, whose social media campaign has embarrassed them and their law-enforcement brethren worldwide.

THE PR TAKEAWAY: Not every PR tool flatters the user. Social media can work, in the right hands and when correctly implemented. Perhaps the NYPD could use social media for, say, tips on crime. But it wouldn’t take a genius to figure out that this naïve attempt at generating positive PR image could be twisted. Royster’s key word was “effective,” and this use of social media clearly wasn’t.