The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Kevin Durant of the Oklahoma City Thunder. After weeks of bad press for the National Basketball Association, attention was gratefully turned to Durant’s MVP speech, which alone could have won him an award. Durant gave emotional thanks to his mother, Wanda Pratt, who raised two boys on her own and sometimes went without even food so that her sons wouldn’t feel the pain of want. Durant credits his mother’s determination for his championship-winning skills on the court and called her “the real MVP.” A happy Mother’s Day for Pratt, and some relief for the beleaguered NBA.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the Nigerian government, whose weak response to the abduction of more than 200 schoolgirls has brought international condemnation on the African nation as it prepared to host the World Economic Forum on Africa. The girls were kidnapped on April 15 by the al Qaeda-linked terrorist group Boko Haram, whose leader has said he plans to sell them into slavery. Finally bowing to pressure, the Nigerian government this week offered a $300,000 reward for information leading to the girls’ whereabouts. Meanwhile, Boko Haram raged into another village and scooped up eight more girls. As the Voice of America noted, “[Nigeria] is the biggest economy in Africa, but authorities cannot even keep children safe in their schools.”

treygowdy The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Republican Congressional officeseekers, who chose to ignore recommendations from one of their own to stop fundraising off the 2012 attacks on the US consulate in Benghazi, Libya. US Rep. Trey Gowdy (R-SC) who is heading a new (and quite partisan) House Select Committee that will review the matter yet again, urged his colleagues last week not to undermine the committee’s work with partisan appeals for funds that hype the issue. Minutes before, the National Republican Congressional Committee sent out a fundraising email doing just that.  “Help fight liberals by donating today,” it asked, and other appeals followed. So much for the Committee’s integrity.

NBA Fallout Continues As NAACP Head Resigns

 NBA Fallout Continues As NAACP Head Resigns

THE PR VERDICT: “D” (PR Problematic) for the NAACP. (Pictured: former NAACP LA President Leon Jenkins.)

Even when public relations scandals are properly handled, they can continue to thrive when an event triggers a national conversation. Last week, the National Basketball Association banned Donald Sterling, owner of the Los Angeles Clippers, from the NBA for life after racist statements he allegedly made went public. Basketball legend Kareem Abdul-Jabbar pointed out that Sterling’s racism had been known about for years; action was taken after bad press went viral. Spurred by the larger issue of racism in America, the media continued to look for a story – and found one, in Sterling’s association with the National Association for the Advancement of Colored People.

Los Angeles NAACP President Leon Jenkins resigned last Friday after reports that Sterling was to receive a lifetime achievement award from the NAACP. This would make two NAACP awards for Sterling. The first, for promoting civil rights, was given in 2009, the year Sterling agreed to pay a $2.7 million settlement after the US Justice Department sued him for allegedly refusing to rent apartments he owned to African Americans and Hispanics.

“In order to separate the Los Angeles NAACP and the NAACP from the negative exposure I have caused,” Jenkins said, “I respectfully resign my position.” Appropriate action, but again, it may not stop more negative fallout.

THE PR VERDICT: “D” (PR Problematic) for the NAACP.

THE PR TAKEAWAY: Internal review of public decisions is a must. Lifetime achievement and other awards, especially those given to public figures, will be featured in the media. As such, they should be carefully reviewed by the organization that will be represented by these figures. Jenkins is at fault for giving Sterling, a known racist, these awards, but did he act independently? Surely higher-ups must have known. They’re now likely shaking in their corner offices.

 

The PRV Report Card: This Week’s Winners & Losers

Clooney Alamuddin 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR FERFECT) to George Clooney and Amal Alamuddin, who did not announce their engagement this week. It’s standard Clooney MO not to talk about personal matters, but his lack of statement or attempt to hide the engagement (Alamuddin is sporting a rather large ring) led the media to dig. Therefore, what the media spoke about most is Alamuddin’s admirable human rights work via her law practice, which explains at least part of Clooney’s attraction. As for Cloons, previously a confirmed bachelor and serial dater, Alamuddin is a departure from his last companion, former World Wrestling Entertainment star Stacy Keibler.

rick scott 1 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Florida Gov. Rick Scott, who went looking for Obamacare horror stories and instead found praise. Scott, with media in tow, visited a senior center in Boca Raton last week to warn about cuts he said the Affordable Care Act would force on a popular Medicare program. Seniors, he said, “tell me stories about how their plans are being changed, how they are losing their doctors, the coverage is changing, and so what I’m here to do is just hear your stories.” But his fear-mongering didn’t fit with what seniors reported. “Not really,” said one, asked if she’d seen changes to her coverage. “Very happy,” said another. “Completely satisified,” said a third. None of which described Scott’s reaction.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Toronto Mayor Rob Ford. How jaded must we be that another revelation of the obstreperous mayor smoking crack cocaine — his second in less than a year — barely raises an eyebrow? This week, the Globe and Mail published photos of Ford holding what appears to be a crack pipe, while the Toronto Star posted audio of Ford, apparently inebriated, slagging off local politicians. Ford released a statement saying he’s going to take a “break” from his re-election campaign “to seek immediate help,” though he’s still refusing to go down with the ship, i.e. resign his office. The circus continues…

Police Dept Goes from NY Hashtag to Global Bashtag

 Police Dept Goes from NY Hashtag to Global Bashtag

THE PR VERDICT: “D” (PR Problematic) for the NYPD’s #myNYPD social media campaign.

Two weeks ago, the New York Police Department launched a goodwill campaign on social media, asking people to post photos of themselves with police officers with the hashtag #myNYPD. The hashtag soon turned into what the Associated Press cleverly and appropriately termed a “bashtag.”

Members of the Occupy movement were quick to share snaps of violent interactions with police. “Here the #NYPD engages with its community members, changing hearts and minds one baton at a time,” read the caption of one post. The campaign may started locally, but it quickly went national, then global. Twitter users in Los Angeles showed police in menacing riot gear. Social media users in Greece posted photos of police brutality against protestors with the hashtag #myELAS, and users in Mexico started #MiPolicíaMexicana.

At first the response from the NYPD was typical New York attitude. NYPD Commissioner Bill Bratton waved aside the Occupy photos as old news and said, “I kind of welcome the attention… We really broke the [social media] numbers.” When the backlash continued and went worldwide, a more somber response came from Deputy Chief Kim Y. Royster, who said, “The NYPD is creating new ways to communicate effectively with the community…this is an open dialogue good for our city.” Really?

THE PR VERDICT: “D” (PR Problematic) for the NYPD, whose social media campaign has embarrassed them and their law-enforcement brethren worldwide.

THE PR TAKEAWAY: Not every PR tool flatters the user. Social media can work, in the right hands and when correctly implemented. Perhaps the NYPD could use social media for, say, tips on crime. But it wouldn’t take a genius to figure out that this naïve attempt at generating positive PR image could be twisted. Royster’s key word was “effective,” and this use of social media clearly wasn’t.

 

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Lupita Nyong’o, whose star continues to rise with this week’s announcement that she won the cover of People Magazine’s “Most Beautiful” issue. This can be attributed to Nyong’o’s obvious beauty – a welcome sign that the days when magazines shied away from putting women of color on covers are over – her Oscar-winning performance in 12 Years a Slave, and doubtless a team of PRs and managers who have kept Nyong’o in the public eye, steadily but not to the point of over-saturation. Congratulations, Team Lupita.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Bryan Singer, director of X-Men: Days of Future Past. Singer pulled out of publicity appearances at last week’s WonderCon and will likely remain behind the scenes after a lawsuit was filed accusing him and three other men of sex abuse of minors. “I do not want these fictitious claims to divert ANY attention from X-Men,” Singer’s PR statement read. 20th Century Fox, which will release X-Men next month, issued a terse comment a week ago: “This is a personal matter, which Bryan Singer and his representatives are addressing separately.” Time to distance a director accused of abusing teenagers from a product marketed to teenagers.

rove The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Karl Rove, Bill Kristol and other Republican-Conservative strategists/pundits, for stepping in to “unskew” a New York Times poll favorable to Obamacare and Democratic Senate candidates. The Times poll, conducted with the Kaiser Family Foundation, found Democrats running ahead of or, at worst, neck and neck with GOP opponents in traditionally conservative Southern states. “Badly done,” Rove said of the poll. Kristol and the Republican National Committee were more snarky. But none, including Rove, who famously freaked when Fox News called the Presidential election for Obama two years ago, offered more than opinion to refute the poll.

PRV Report Card: This Week’s Winners & Losers

 PRV Report Card: This Week’s Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle.

HomelessGoPro PRV Report Card: This Week’s Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to the Homeless GoPro project team, whose attempt to create empathy for the plight of the homeless succeeded mostly in creating enmity for themselves. The idea: give homeless people GoPro cameras to record their daily routines and interactions with the often-callous more fortunate. Though surely well-intentioned, the project comes off as exploitative, tone-deaf and not particularly helpful to those it would seek to help. As the Valleywag blog critically noted, the project says more about a tech-savvy “coding class” that needs a high-tech fad to experience empathy. “Poverty, homelessness, and inequality are bigger than any app,” they wrote. “Your tech isn’t helping.”

 PRV Report Card: This Week’s Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to North Korea for its bizarre overreaction to a London hair salon that had a bit of fun at the expense of  the country’s leader Kim Jong-Un. Mo Nebbach, owner of M&M Hair Academy in Ealing, put up a poster of Kim with his characteristically closely shorn sideburns and the question “Bad Hair Day?” The next day Nebbach was visited by two apparent strongmen who demanded that the poster be removed, which Nabbach declined to do. One could be forgiven for thinking the visit a prank, but Nabbach contacted the police, only to find out that they’d already heard from the North Korean Embassy. It seems the diminutive leader’s feelings were, indeed, hurt.  Where’s Dennis Rodman when you need him?

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to security firm Codenomicon and Google researcher Neel Mehta, both of whom discovered the web security bug known as Heartbleed. The bug, a flaw that allows access to user information on what was thought to be safely encrypted websites and search engines, has been around for a while, but was found simultaneously by vigilant researchers Mehta and Codenomicon. All sounded the alarm, which may have circumvented breaches in the millions.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Katherine Heigl, who perpetuated her image as a cranky prima donna with a lawsuit against drugstore chain Duane Reade. The store’s transgression? Tweeting a photo of her walking with two of their shopping bags. Heigl is a “highly recognized celebrity… When plaintiff chooses to endorse a product or service, she is highly selective and well compensated,” the lawsuit sniffed. In other words, as one gossip web site snarked, “Basically: Katherine Heigl don’t do no free advertising. She can’t just have her grumpy, exhausted face freely associated with some drugstore FOR FREE..” Perhaps Heigl should invest in a good mirror. Duane Reade carries them, we hear…

kimjongun The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO the North Korean Parliament, who this week re-elected, to no one’s surprise, dictator Kim Jong-un as head the country’s top governing agency, the National Defense Commission. Kim’s election (if that really is the right word) means he is still in control despite political turmoil in the regime and can work to consolidate power by filling leadership posts left vacant by – you guessed it – his purges. The government-run news agency called his re-election a sign of  “the unchanged will of the military and the people” to support him.

PRV Report Card: This Week’s Winners & Losers

obamacare logo  PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Affordable Care Act, a.k.a. Obamacare, whose supporters, including its namesake, had reason to celebrate Monday when enrollments pushed slightly past the original sign-up target of 7 million. The nonpartisan Congressional Budget Office projected that target for initial sign-up period through March 31. Despite a horribly marred start and with withering opposition at every turn, the mandated healthcare program saw sign-ups somehow make their numbers. And while public opinion is still hardly enthusiastic, one poll did find for the first time that public support for the healthcare law surpassed opposition. Perhaps the rally will prompt lukewarm supporters to stop apologizing and start cheering.

  PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to General Motors’ chief executive Mary Barra, for a defense statement best summed up by “I don’t know.” As the head of GM faced a House subcommittee investigating what the car company knew and when regarding flaws that led to numerous deaths and injuries, Barra’s responses infuriated senators and the families of the deceased alike. PR is in freefall, and GM is still recalling millions of cars and facing possible criminal charges. In leaving Barra to claim ignorance or hang herself and her company, GM’s legal and PR teams register a complete fail.

  PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Britain’s Daily Mail and Daily Telegraph, whose editorial boards told a parliamentary science committee they believe humans are negatively impacting global climate conditions. Really? That’s rather confusing considering, as the committee chairman put it, “some papers regularly give a platform to lobby groups or indeed conspiracy theorists – many not even qualified scientists – who pooh-pooh the evidence and attack UK climate scientists.” We are shocked, shocked, to find out that publications, looking to increase readership, might take one view in their papers while believing the exact opposite. Yawn.

The PRV Report Card: This Week’s Winners & Losers

sorryloss The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to counter-protesters in Kansas City, Missouri, who responded last week with kindness to the hate-mongering Westboro Baptist Church. Members of the WBC, whose founder Fred Phelps died last week, brought their placard-ridden message of intolerance and hate to a Lorde concert last Friday. Across the street, though, a group responded with their own placard: “Sorry for your loss.” The sign wasn’t meant to antagonize, said Megan Coleman, who helped make it. They just wanted to send a positive message. Sadly and predictably, the fringe group’s members refused to acknowledge the sentiment – but everyone else took it to heart.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) for Princeton University, for their unfortunate association with Susan Patton, better known as “The Princeton Mom.” Patton, a Princeton alum, ruffled many a feminist feather last year when she urged female college students to focus on finding a husband. Her words of wisdom this year? If women get drunk and are sexually assaulted, it’s on them. A letter from the faculty disavowing Patton has done little to dislodge the moniker, linking Patton and her opinions to her alma mater. Harvard must be wiping sweat from its proverbial brow over Patton’s choice of school.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Gwyneth Paltrow and her soon-to-be ex, Chris Martin of Coldplay. In their inimitable, ethereal way, the duo announced their  “conscious uncoupling” — i.e. divorce — via Paltrow’s web site, GOOP. To be fair, the declaration was pure Paltrow; as usual, poor Martin just seemed to be along for the magic carpet ride. While GOOP did crash after the (un)couple’s post went live, the announcement primarily served to reinforce the perception of Paltrow as a new age-y twit whose experiences transcend the more pedestrian lives led by the rest of us. As for Martin, he’ll get PR props for steering clear of the woo and letting us all get to know him better during his upcoming gig as a judge on The Voice.

Yes, There Is Such a Thing As Bad PR

burkman 150x150 Yes, There Is Such a Thing As Bad PR

THE PR VERDICT: “F” (Full Fiasco) for Jack Burkman.

If you don’t know who Jack Burkman is, he didn’t get as much attention as he wanted. For the uninitiated, Jack Burkman is a Republican lobbyist who was so bothered by college athlete Michael Sam coming out that he’s drafting legislation banning gay athletes from the National Football League. A sample line from his statement: ”We are losing our decency as a nation. Imagine your son being forced to shower with a gay man. That’s a horrifying prospect for every mom in the country.”

Burkman’s “bill” becoming law is about as likely as Elton John announcing he’s straight. Only members of Congress can introduce legislation, and Burkman’s premise would seem to violate federal law. He claims to have supporters in Congress but none have rushed forward with hands raised.

But getting a law on the books isn’t really Burkman’s goal. Indeed, he’s basically admitted he just wants headlines, telling The Daily Beast that, “Of all the discussions that we’ve had, the legal (route) has been the last.” Rather, he said, he’s focusing on “substance” and “PR” to call attention to himself and his position. Can publicity stunts make their subjects look worse than they did pre-stunt? Observing Jack Burkman, the answer would appear to be yes.

THE PR VERDICT: F (Full Fiasco) for Jack Burkman, who got what he wanted on one level: now, more people know he is a bigoted crackpot.

THE PR TAKEAWAY: All news is not good news. Publicity stunts have always been an unpredictable animal; clever ones are lauded as canny marketing, such as the lead-up to The Blair Witch Project, which had moviegoers thinking they were seeing a real documentary. The ones that fail are also memorable, and not in a good way: Remember Richard Heene, the attention-seeker who claimed his son had floated away in a homemade balloon when the 5-year-old was hiding in a garage? He got jail time and fines. It seems safe to say Burkman’s bid falls in the latter category.