The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion lovers… Koons has them all covered in an admirable media blitz.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Vladimir Putin, for shocking mishandling of the crisis of Malaysian Airlines Flight 17. Far more concerned with finger-pointing to maintain image, Putin allowed the deceased to remain unattended in a field, and for what is now known to be a crime scene to be compromised. Even those on the side of Russia in their battle against separatists have had a difficult time defending Putin.

 

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Sarah Palin, the former governor of Alaska who first gained international attention when she was chosen by John McCain as his vice presidential running mate. Since that loss Palin has been flying sans PR handlers, and she generally makes the news when uttering an outrageous statement. Her latest is calling for President Obama to be impeached, saying that not doing so is an affront to God. Bad PR? Not at all; Palin has transcended that notion, going from politician to rattlesnake handler with deftness that bespeaks a natural talent. In terms of getting media attention, Palin has cemented her place in the PR Tabloid folder, under “any press is good press.”

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World Cup. Whether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.

 

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to sue President Barack Obama for unlawful use of executive order. The announcement was made soon after Congress nearly came to a brawl over an IRS scandal involving missing emails with sensitive information—a perfect opportunity to point fingers and cry “J’accuse!” at the other side. At a time of historically low levels of trust in government, these elected officials should think twice about their choice of focus.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Chen Guanbiao, the Chinese millionaire who took out an ad in The New York Times to tell the world he would treat 300 homeless New Yorkers to a fancy luncheon and give each of them $300 in cash. Chen, a recycling businessman with a penchant for publicity stunts, was asked by his charity liaison for a donation of $90,000 instead, to protect the homeless from using the money for drugs. At the lunch, Chen had homeless people pose for photos of him giving them cash—that they had to return—so he could maintain his business card statement, “Most Charismatic Philanthropist of China.”

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the receiving end of campaign of blame for the current situation in Iraq. Republicans seized upon news that Iraqi soldiers, trained by the US at a cost of $25 billion and many lives, turned and ran from encroaching ISIS militants. However, the tide may yet turn: media pundits are denouncing former Vice President Dick Cheney’s accusations against Obama, reminding the public of Cheney’s role as architect in the Iraq war. Touché.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to American Apparel, which voted this week to unseat founder Dov Charney after years of accusations of sexual harassment of employees. Charney also hired photographer Terry Richardson to do American Apparel’s ad campaign; Richardson has been accused of harassment of models, and the campaign blasted as pornography. These issues have been going on for long enough to drive American Apparel’s stock price below a dollar; perhaps that, and not the numerous accusations, finally led the board to take action. The move is long overdue – and perhaps too late to change the company’s falling fortunes.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Australian online betting company that came up with an outrageous combination of national pride and private commerce. SportsBet.com floated a 150-foot balloon replica of Brazil’s famous Christ the Redeemer statue wearing a jersey that read “#KeepTheFaith.” (Australia was considered a 750-1 long shot in the World Cup.) Reactions ranged from chuckles to cries of blasphemy, but either way the company received worldwide publicity.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Eric Cantor, the second highest-ranking Republican in the House of Representatives, who lost his party’s primary. Cantor was expected to be the next Speaker of the House, but his support of immigration reform was attacked by Tea Party rep David Brat. Cantor’s loss was considered a stunning upset for Republicans and made headlines all week, exacerbated when Cantor resigned from his post.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to David Brat, winner of Virginia’s congressional primary. The media shone brightly on Brat’s Cinderella story and surprising win, but when the victory confetti settled to the floor, Brat revealed himself to be unprepared to face the media. Asked by NBC Washington correspondent Chuck Todd about minimum wage issues and foreign policy, Brat responded, “Hey, Chuck, I thought we were just going to chat today about the celebratory aspects.” The weak response supported the theory that Cantor’s stance on immigration reform, rather than the attributes of Brat or the Tea Party, was the deciding factor in Brat’s win.

The PRV Report Card: This Week’s Winners and Losers

 The PRV Report Card: This Weeks Winners and LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Brian Williams of NBC Nightly News for the “get” of the decade: the first American television interview with former NSA contractor turned whistleblower Edward Snowden. Williams’ team had been negotiating with intermediaries for months, as Williams told the New York Times, and he affirmed that NBC didn’t win a bid; no money exchanged hands. Snowden’s payment? Complete secrecy of his whereabouts and a chance to tell his side of the story. NBC’s payoff? Obvious.

 The PRV Report Card: This Weeks Winners and LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Greg Abbott, Republican contender in the race for Texas governor. Abbott’s supporters created large posters of an “Abortion Barbie” with Democratic opponent and pro-rights activist Wendy Davis’s face and put them around Los Angeles in advance of a fundraiser for Davis. Though Abbott’s reps said they weren’t behind the stunt and found it appalling, the bad taste stays all in his mouth.

 

mahbod 150x150 The PRV Report Card: This Weeks Winners and LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to website Rap Genius, which forced the resignation of co-founder Mahbod Moghadam (left) after he made incredibly insensitive comments about the mass shootings at the University of Santa Barbara, CA. Rap Genius began as a site that annotates rap lyrics and has grown since then—but apparently not grown up. As the company’s explanation states, there was debate as to whether to include the shooter’s manifesto on the site in the first place; when they decided to go ahead, no one checked the annotations. While the action was swift, it did little to offset the damage that mere forethought could have stopped.

 

 

Romney Rips Police Chief for Obama Slur

Romney Romney Rips Police Chief for Obama Slur

THE PR VERDICT: “A” (PR PERFECT) for Mitt Romney

Mitt Romney might not have been a particularly awesome Presidential candidate (or a particularly enlightened pet owner), but in matters of basic human decency, his bona fides are unassailable. So it was appropriate and magnanimous of him to sound off over the weekend in defense of the man who bested him in 2012, Barack Obama.

Romney, in a statement to The Boston Herald, excoriated Robert Copeland, the rural New Hampshire police commissioner who was overheard using a racial slur to describe the President – and who, despite widespread and uniform condemnation, initially refused even to apologize, let alone resign. Defending his N-word usage, Copeland said the President “meets and exceeds my criteria for such.” His forced resignation was announced by the town government yesterday.

Romney, who owns a nearby vacation home in New Hampshire, minced no words is calling for Copeland to apologize and resign, in no particular order. “The vile epithet used and confirmed by the commissioner has no place in our community,” he told the Herald. Good for Mitt.

THE PR VERDICT: “A” (PR Perfect) for Mitt Romney, for throwing his moral authority around – and knowing he had to.

THE PR TAKEAWAY: Know when you must speak up. It is as important as knowing when not to. Romney’s remarks about his onetime opponent’s White House tenure and the 2012 Presidential contest haven’t always been supportive or conciliatory. And likely the passage of time hasn’t fully dulled his smarting from the 2012 loss. In the current matter, he could have kept quiet, but likely sooner or later the press would have come calling, expecting an opinion. Romney, among other Obama critics who have also called for Copeland’s resignation, is uniquely credentialed to weigh in: He lives in the community. That made it all the more necessary that he speak out. After all, in the end all politics is local. Along with The World Outside, Romney’s neighbors also deserved to know where he stood.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Kevin Durant of the Oklahoma City Thunder. After weeks of bad press for the National Basketball Association, attention was gratefully turned to Durant’s MVP speech, which alone could have won him an award. Durant gave emotional thanks to his mother, Wanda Pratt, who raised two boys on her own and sometimes went without even food so that her sons wouldn’t feel the pain of want. Durant credits his mother’s determination for his championship-winning skills on the court and called her “the real MVP.” A happy Mother’s Day for Pratt, and some relief for the beleaguered NBA.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to the Nigerian government, whose weak response to the abduction of more than 200 schoolgirls has brought international condemnation on the African nation as it prepared to host the World Economic Forum on Africa. The girls were kidnapped on April 15 by the al Qaeda-linked terrorist group Boko Haram, whose leader has said he plans to sell them into slavery. Finally bowing to pressure, the Nigerian government this week offered a $300,000 reward for information leading to the girls’ whereabouts. Meanwhile, Boko Haram raged into another village and scooped up eight more girls. As the Voice of America noted, “[Nigeria] is the biggest economy in Africa, but authorities cannot even keep children safe in their schools.”

treygowdy The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Republican Congressional officeseekers, who chose to ignore recommendations from one of their own to stop fundraising off the 2012 attacks on the US consulate in Benghazi, Libya. US Rep. Trey Gowdy (R-SC) who is heading a new (and quite partisan) House Select Committee that will review the matter yet again, urged his colleagues last week not to undermine the committee’s work with partisan appeals for funds that hype the issue. Minutes before, the National Republican Congressional Committee sent out a fundraising email doing just that.  “Help fight liberals by donating today,” it asked, and other appeals followed. So much for the Committee’s integrity.

Lewinsky Tries to Turn Media In Her Favor This Time

 Lewinsky Tries to Turn Media In Her Favor This Time

THE PR VERDICT: “C” (Distinctly OK) for Monica Lewinsky.

Sixteen years ago, a White House intern named Monica Lewinsky became a household name. This week, a now 40-year-old Lewinsky will tell all about her affair with President Bill Clinton in a Vanity Fair essay entitled “Shame and Survival.” The piece is available to digital subscribers today and on newsstands this weekend.

According to promotional tidbits, Lewinsky says it’s time “to bury the blue dress,” a rather wince-inducing reference to one of the more salacious details of the saga: that Lewinsky had a frock bearing carnal proof of presidential coupling. In the piece, she reportedly says she deeply regrets the affair, which was consensual, and that she feels her entire life has been charted by those few years of youthful indiscretion. In writing the essay, she says,  “I’ve decided, finally, to stick my head above the parapet so that I can take back my narrative and give a purpose to my past. (What this will cost me, I will soon find out.)”

Lewinsky says she was inspired to break her silence by Tyler Clementi, a college student who, apparently distraught after being filmed in a romantic interlude with another man,  committed suicide in 2010 by jumping off New York’s George Washington Bridge. Lewinsky says she could identify with Clementi’s anguish and the possibility that someone could be “humiliated to death.”

The buzz about the impending essay is formidable. The question now is: Will Lewinsky’s tale live up to the hype?

THE PR VERDICT: “C” (Distinctly OK) for Monica Lewinsky, who for better or worse will always be Monica Lewinsky.

THE PR TAKEAWAY: Media can bring both condemnation as well as redemption. Over a decade ago, a young Lewsinky had no control over with the media said about her. As she astutely notes, she was “possibly the first person whose global humiliation was driven by the Internet.” Today, with the benefit of maturity and an auspicious media platform, she just might have a chance at rewriting her own footnote in the history books.

The PRV Report Card: This Week’s Winners & Losers

Clooney Alamuddin 150x150 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR FERFECT) to George Clooney and Amal Alamuddin, who did not announce their engagement this week. It’s standard Clooney MO not to talk about personal matters, but his lack of statement or attempt to hide the engagement (Alamuddin is sporting a rather large ring) led the media to dig. Therefore, what the media spoke about most is Alamuddin’s admirable human rights work via her law practice, which explains at least part of Clooney’s attraction. As for Cloons, previously a confirmed bachelor and serial dater, Alamuddin is a departure from his last companion, former World Wrestling Entertainment star Stacy Keibler.

rick scott 1 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (Full Fiasco) to Florida Gov. Rick Scott, who went looking for Obamacare horror stories and instead found praise. Scott, with media in tow, visited a senior center in Boca Raton last week to warn about cuts he said the Affordable Care Act would force on a popular Medicare program. Seniors, he said, “tell me stories about how their plans are being changed, how they are losing their doctors, the coverage is changing, and so what I’m here to do is just hear your stories.” But his fear-mongering didn’t fit with what seniors reported. “Not really,” said one, asked if she’d seen changes to her coverage. “Very happy,” said another. “Completely satisified,” said a third. None of which described Scott’s reaction.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Toronto Mayor Rob Ford. How jaded must we be that another revelation of the obstreperous mayor smoking crack cocaine — his second in less than a year — barely raises an eyebrow? This week, the Globe and Mail published photos of Ford holding what appears to be a crack pipe, while the Toronto Star posted audio of Ford, apparently inebriated, slagging off local politicians. Ford released a statement saying he’s going to take a “break” from his re-election campaign “to seek immediate help,” though he’s still refusing to go down with the ship, i.e. resign his office. The circus continues…

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to Lupita Nyong’o, whose star continues to rise with this week’s announcement that she won the cover of People Magazine’s “Most Beautiful” issue. This can be attributed to Nyong’o’s obvious beauty – a welcome sign that the days when magazines shied away from putting women of color on covers are over – her Oscar-winning performance in 12 Years a Slave, and doubtless a team of PRs and managers who have kept Nyong’o in the public eye, steadily but not to the point of over-saturation. Congratulations, Team Lupita.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to Bryan Singer, director of X-Men: Days of Future Past. Singer pulled out of publicity appearances at last week’s WonderCon and will likely remain behind the scenes after a lawsuit was filed accusing him and three other men of sex abuse of minors. “I do not want these fictitious claims to divert ANY attention from X-Men,” Singer’s PR statement read. 20th Century Fox, which will release X-Men next month, issued a terse comment a week ago: “This is a personal matter, which Bryan Singer and his representatives are addressing separately.” Time to distance a director accused of abusing teenagers from a product marketed to teenagers.

rove The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Karl Rove, Bill Kristol and other Republican-Conservative strategists/pundits, for stepping in to “unskew” a New York Times poll favorable to Obamacare and Democratic Senate candidates. The Times poll, conducted with the Kaiser Family Foundation, found Democrats running ahead of or, at worst, neck and neck with GOP opponents in traditionally conservative Southern states. “Badly done,” Rove said of the poll. Kristol and the Republican National Committee were more snarky. But none, including Rove, who famously freaked when Fox News called the Presidential election for Obama two years ago, offered more than opinion to refute the poll.