PRV Report Card: This Week’s Winners & Losers

obamacare logo  PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Affordable Care Act, a.k.a. Obamacare, whose supporters, including its namesake, had reason to celebrate Monday when enrollments pushed slightly past the original sign-up target of 7 million. The nonpartisan Congressional Budget Office projected that target for initial sign-up period through March 31. Despite a horribly marred start and with withering opposition at every turn, the mandated healthcare program saw sign-ups somehow make their numbers. And while public opinion is still hardly enthusiastic, one poll did find for the first time that public support for the healthcare law surpassed opposition. Perhaps the rally will prompt lukewarm supporters to stop apologizing and start cheering.

  PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) to General Motors’ chief executive Mary Barra, for a defense statement best summed up by “I don’t know.” As the head of GM faced a House subcommittee investigating what the car company knew and when regarding flaws that led to numerous deaths and injuries, Barra’s responses infuriated senators and the families of the deceased alike. PR is in freefall, and GM is still recalling millions of cars and facing possible criminal charges. In leaving Barra to claim ignorance or hang herself and her company, GM’s legal and PR teams register a complete fail.

  PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Britain’s Daily Mail and Daily Telegraph, whose editorial boards told a parliamentary science committee they believe humans are negatively impacting global climate conditions. Really? That’s rather confusing considering, as the committee chairman put it, “some papers regularly give a platform to lobby groups or indeed conspiracy theorists – many not even qualified scientists – who pooh-pooh the evidence and attack UK climate scientists.” We are shocked, shocked, to find out that publications, looking to increase readership, might take one view in their papers while believing the exact opposite. Yawn.

The PRV Report Card: This Week’s Winners & Losers

hijabs The PRV Report Card: This Weeks Winners & LosersPR WINNER OF THE WEEK: “A” (PR PERFECT) to the Overland High School girls soccer team in Aurora, CO, for a stirring show of solidarity. Last week, referees barred one Muslim player on the team, Samah Aidah, from playing with a hijab on her head, calling it “dangerous.” Never mind that FIFA, soccer’s international governing body, officially permits the practice – not to mention the US Constitution. For the next game, all of Samah’s teammates and coaches wore the traditional Islamic headscarf in support. A tweet by one of the girls with a picture of team, all in headscarves, sent the matter viral. Young people leading by example, again.

 The PRV Report Card: This Weeks Winners & LosersPR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Lady Gaga, who continues to have a bad hair year. She fired her longtime manager, and her latest album, ARTPOP, hasn’t sold nearly as well as her previous collection, Born This Way. Now, her Born This Way Foundation, which seeks to “foster a more accepting society,” is under fire. Tax reports for 2012 show that BTWF spent $1.85 million in legal fees, salaries, travel, philanthropic consulting, and $808,661 in “other” expenses. Actual donations? A mere $5000. An example of how celebrity foundations aren’t born bad, they’re made that way.

 The PRV Report Card: This Weeks Winners & LosersTHE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO newly annointed Federal Reserve Chief Janet Yellen, who tried (and failed) to avoid rattling financial markets by couching her comments at her first press conference. Oh Janet, have you not studied your predecessors’ previous faux pas? After saying “We will try as hard as we can not to be a source of instability here (regarding communications)”, Yellen promptly gave what investors interpreted as a potential timeframe for interest rate increases, and one earlier than they had expected. Was that the message Yellen meant to convey? Who knows — and it doesn’t matter. Stock markets fell, bond yields rose, and the world carries on. PR tip to the head of the Fed:  When it comes to interest rates, “no comment” is the best comment.

The PRV Report Card: This Week’s Winners & Losers

 The PRV Report Card: This Weeks Winners & Losers PR WINNER OF THE WEEK: “A” (PR PERFECT) to CVS Caremark, the national drugstore chain, for its decision to stop selling tobacco products. Cigarettes in particular have been linked to diseases from cancer to high blood pressure and stroke – something that the country’s largest retail pharmacy just couldn’t reconcile with its broader mission of making its customers healthier. “Put simply, the sale of tobacco products is inconsistent with our purpose,” said Larry J. Merlo, president and CEO of CVS Caremark. The announcement was immediately hailed by everyone from President Obama to the American Cancer Society. CVS is the first such retailer to take the plunge and it will cost the company an estimated $2 billion in revenue, a small fraction of overall sales but no chump change.

SOCHI DOG 570 The PRV Report Card: This Weeks Winners & Losers PR LOSER OF THE WEEK: “F” (Full Fiasco) to the Sochi Winter Olympics organizers and host city, where countless stray dogs are being killed ahead of today’s opening of the games. The strays were pets or offspring of pets left by families whose homes were razed to make way for Olympic venues. A Russian billionaire is financing belated rescue attempts but the culling continues – a grisly counterpoint to the festive atmosphere organizers would rather we see. The government claims the strays came for the food construction workers gave them, and stayed. The International Olympic Committee says no “healthy” dogs are being destroyed. Maybe, but this is certain: the round-up is just another PR fail for the most expensive (and worst planned) games ever.

 The PRV Report Card: This Weeks Winners & Losers THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Bill Nye, more popularly known as “The Science Guy,” who bothered debating science vs creationism with Ken Ham, President of the Creation Museum. The argument had rather predictable results –  no one was swayed from their original side. But apparently geeks and religious types still enjoy a good argument: the 800 audience tickets sold out in minutes, and 3 million people tuned in to watch on television.

The Political and Cultural Dynamics of United Nations Media Scandals; from Waldheim to Annan

We like this paper by Dr. Ingrid A. Lehmann. Ingrid worked from 1978 until 2003 for the United Nations in various capacities and has written this great paper:
Ingrid who holds a PhD in Political Science from the Free University of Berlin, is now a lecturer at the University of Salzburg, Austria. The paper is currently on the London School of Economics, Department of Media and Communication website. For other papers on this site, click here.

Goldman’s Next PR Chief

What does a new head of PR look like at a bank? Take a read of this – interesting thoughts on how Goldman might want to approach the issue.