At the time of her November separation from Ashton Kutcher, articles quoted endless “friends” and “close sources” who gave prurient details of the breakup.
This week un-named sources confirmed that Moore is being treated for an unspecified addiction and eating disorder at a facility in Utah. People quoted one kindly source as saying Demi is “on total lockdown and only talking to a small group of people”.
For a couple that conquered the twitter-verse and all things in social media, it seems entirely unsatisfactory that the only sources shaping this sad chapter are unnamed and not seemingly on the actress’s side.
The PR Verdict: “F” for Ashton (and Bruce) for their handling of this issue. Get Tweeting!
Don’t let an unnamed source hog the airtime giving updates that don’t help. Show some leadership and become the official spokesperson. Part of Kutcher’s fame came from mastering the Tweet. Now is the time to use the technology for more selfless reasons