Don’t Hate Me Because I’m Beautiful!

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The PR Verdict: “F” for “Samantha The Beautiful”.

The fastest way to light up the blogosphere? Write about the pain of being extremely beautiful.  Guaranteed to elicit rage and vitriol, that is exactly what happened to columnist Samantha Brick who published an article in London’s Daily Mail entitled, “‘There are downsides to looking this pretty': Why women hate me for being beautiful.”  And hate they certainly do.

In her column she talked of the pain of being blessed with extraordinary looks.  Samantha wrote of her gilded life as a beautiful woman, being routinely gifted free champagne, flirting with male bosses while at the same time annoying female friends and co-workers.

The Daily Mail’s website, received more than 3,000 comments in response to Brick’s cri de coeur, the vast bulk wondering out aloud if she really is as pretty as she claims.  Coverage followed in multiple UK and US publications.  “If you’re a woman reading this, I’d hazard that you’ve already formed your own opinion about me and it won’t be very flattering” she wrote insightfully.   Sometimes any publicity is not good publicity.

 The PR Verdict: “F” for “Samantha The Beautiful”.  Her column, read largely by women, annoyed and upset readers. Is this any way to build a following?

First principle of PR is that it is ALWAYS better to avoid talking oneself up and instead have someone do it for you.  It always has more  gravitas and is less disputed.  How different might the article have been if Samantha’s beauty had been verified by independent endorsement from friends and colleagues.  From there Samantha and her heartbreaking story of life among the mean girls might have carried more weight.  This time however she never got past first base.

To read Samantha Brick’s column click here.

What’s your PR verdict on Samantha Brick’s claim to fame?

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What is Your PR Verdict?

  1. Somehow I think there was a bit more to this than meets the eye (excuse the pun). Samantha is an attractive girl, but is she unduly cursed with a severe case of extreme gorgeousness, I don’t think so. I have a feeling the intention was to cause controversy and generate a re-action.
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  2. Suzan Colon says:

    As Brick is a former reality show producer, I think she has an incredibly savvy sense of what creates good chatter these days. I thought she’d have a book deal by now–probably details are being hammered out as the rest of the world virtually pulls her hair and calls her names–but the most recent result of her media storm is this: a possible spot on the next Big Brother! Would that be a good move for her? What can she parlay that into?

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