Forbes’ The World’s Most Powerful People contains many surprises. Zuckerberg and the Pope in the Top Ten? David Cameron in but the Dalai Lama out?
Whatever methodology, what’s striking is that all have all dealt with potentially lethal PR issues.
Zuckerberg spawned a film that haunts his reputation; Bernanke has been accused of fiscal treason, while Angela Merkel’s detractors complain of her alleged economic illiteracy and velvet day-wear.
The List puts reputations in perspective; damaging stories are inevitable the larger your profile, the trick is to drown them with your own narrative.
Simply understood but complicated to implement.
The PR Verdict: “A” to anyone who is already on the list.
Congratulations! You have weathered some tough storms but remember the Fates are cruel. Your friend Oprah has disappeared from the list.