Forbes: Mirror Mirror on the Wall

 Forbes: Mirror Mirror on the Wall

My backer is very powerful

Forbes’ The World’s Most Powerful People contains many surprises. Zuckerberg and the Pope in the Top Ten? David Cameron in but the Dalai Lama out?

Whatever methodology, what’s striking is that all have all dealt with potentially lethal PR issues.

Zuckerberg spawned a film that haunts his reputation; Bernanke has been accused of fiscal treason, while Angela Merkel’s detractors complain of her alleged economic illiteracy and velvet day-wear.

 Forbes: Mirror Mirror on the Wall

I’m still bigger than Forbes

The List puts reputations in perspective; damaging stories are inevitable the larger your profile, the trick is to drown them with your own narrative.

Simply understood but complicated to implement.

The PR Verdict: “A” to anyone who is already on the list.

Congratulations! You have weathered some tough storms but remember the Fates are cruel. Your friend Oprah has disappeared from the list.

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What is Your PR Verdict?

  1. Charles Buck says:

    Mark –
    What’s your take on the publicity on Corzine this week?

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