Who knows what George Zimmerman was thinking when he went on Fox yesterday for an hour-long interview? He clearly had messages he wanted to convey but in the end, his sit down interview probably made matters worse. The self-appointed neighborhood watchman, who made national headlines for murdering unarmed black teenager Trayvon Martin, looks set to continue being an ongoing lightning rod.
Presumably Zimmerman wanted to set the record straight ahead of his trial. His key message, “I’m not a racist, I’m not a murderer,” got ample airtime, but it was his other responses that made headlines. Zimmerman was asked if there was anything he regretted about the night he killed Trayvon Martin. “No sir, “ was the response. “I feel that it was God’s plan and not for me to second-guess or judge it.”
Zimmerman tried to make some amends by saying he prays for the parents of Martin daily and that he would “tell them again that [he is] sorry.” The interview concluded with Zimmerman looking into the camera apologising that his actions have polarized America. The key takeaway? The only thing guaranteed was that the interview further enraged Martin’s parents. What a mess.
The PR Verdict: “F” (Full Fiasco) for George Zimmerman. Apologies don’t work when you invoke the work of others, perhaps even blaming them, and that includes God. Where was his prep before this interview took place?
The PR Takeaway: There was so much wrong with this interview. An hour-long television interview is the wrong way to apologize. If you do choose this route, say you are sorry in a short interview without bringing God into it to reduce your culpability. After this interview aired, Trayvon Martin’s father issued a statement saying, “I simply really don’t know what God George Zimmerman is worshipping, because there’s no way that the God that I serve had in his plans for George Zimmerman to murder my son.” With this sound bite, the worth of Zimmerman’s lengthy interview was reduced to zero.
Should George Zimmerman have done this interview? Should he have been better prepped? Is there anything at all that went right with this God-forsaken interview? Give us your PR Verdict!