Lloyd Blankfein, CEO of Goldman Sachs, surprised everyone yesterday with his decision to become the first national corporate spokesman for same sex marriage. He has teamed up with Human Rights Campaign (HRC), a national advocacy organization that promotes LGBT rights.
HRC reasons that their unlikely spokesperson will demonstrate the diversity of Americans rallying around this issue. A neat and clever idea.
The NYTimes gave the news a big splash and HRC issued a video with Blankfein impressively declaring that equality is “good business and is the right thing to do”. This PR strategy works on all fronts and incidentally helps correct Blankfein’s image as the Gotham villain in the financial crisis.
The PR Verdict: “B” for HRC and Blankfein. This is an impressive PR strategy that changes the conversation and widens the supporter base from the predictable liberal, creative, establishment.
Blankfein should avoid responding with “no comment” as he gave the NYTimes and share personal thoughts about why he is doing this. “Good for business” is a sensible rallying cry but coming from an industry that has been demonized of late, wider more personal observations will kick this campaign into high gear.
Video below :