Guest Blog Guidelines

Hello Guest Contributor,

Thank you for your interest in blogging for The PR Verdict. Your contribution is very much appreciated.

All submissions are reviewed by PRV editors. Due to high volume and news timeliness, we cannot guarantee publication.

To submit a guest blog, please follow the steps below:

Step 1: Register

To become a contributor to the PRV, please enter your username and email. A password will be emailed to you.

Click here to register

Step 2: Verification

Once registered, you will receive an email notification with your registration approval and an email with your password.

Step 3: Profile

Once your registration has been verified and approved, please login to your account. Click on “Your Profile” on the left navigation and complete your profile. Please complete as much information as possible, including social links if applicable, your bio, and your photo.

Step 4: Blog Submission

Upon updating your profile, go to Posts on the left navigation, click “Add New,” and enter your blog submission. Important: Click “Update” as you edit your blog post.  Blogs should follow the PRV format (see below): background on the news item you’re rating, your PR Verdict (see our grading system here) and your expert PR Takeaway on what could have been done better or differently. Once completed, your submission will be reviewed.

Below you’ll find an example of the PR Verdict blog format.  We encourage you to follow this format in order to be considered as a contributor on The PRV.

EXAMPLE


The PR Item: Justin Bieber’s interview with GQ Magazine.

The PR Strategy: On paper, this makes complete sense. While the 18-year-old singer continues to enjoy extraordinary popularity in his target demographic of teenage girls, his PR minders and manager must be wondering if they should explore further afield—like with young(ish), fashion conscious men.

The PR Result: The piece did nothing more than reinforce Bieber’s image as a kid taken by surprise (still?) by his own success. Gaffes included the interview needing to be rescheduled several times so the mega-star could squeeze in dinner with his mother.

The PR Verdict: F (Full Fiasco) for a failed strategy. It will take more than an interview with a grown-up magazine to take the teen idol out of Bieber—if that is, in fact, the best thing to do with him at this point.

The PR Takeaway: Bieber is no Justin Timberlake yet, and this was a prime example of right client, wrong media outlet. Give a reporter something to write about or the default will be cleverness over content; faced with bland, humble quotes, the writer was forced to go for humor, describing Bieber as resembling Luke Skywalker, “if he had his own perfume line.” And while we admire a manchild who still wants to have dinner with his mother, a good PR rep would have bribed and threatened to keep that out of the earshot of a GQ reporter.