Harper’s Bazaar has gushingly featured Aleksandra Melnichenko, the pretty spouse of a Belarus billionaire in its latest issue.
The “statuesque beauty” takes us on a tour of her $300 million yacht. Bazaar raved about the chic Philippe Starck interiors but was seemingly untroubled by the bomb-proof glass in the master-suite.
Welcome to press coverage guaranteed to inflame investors, activate regulators and irritate every stakeholder.
Conrad Black’s fall from grace was precipitated by a similar article in Vogue about his wife’s extravagance. The lesson was clear. When allegiances switch, coverage like this in the archives can be a ticking time-bomb.
The PR Verdict: “C minus” for Aleksandra and her “fairy-tale life” as described by Bazaar. While it is a lovely yacht, maybe the photos are safer on your private Facebook Page.