As Dominique Strauss-Kahn faces his French accuser in the coming days, his mea culpa on French television was perfectly scripted using the Prosecutor’s report as air cover to reiterate that there was no rape, no constraint and no criminal act. His description of a ‘moral failure’ conceded the right mix of humility and regret. His tagline that he has “missed his rendezvous” with the French people, a full two weeks after his return–and after the news cycle has moved on—gave him breathing space. His French accuser faces the PR challenges of her delay in reporting the incident and her mother’s own romp with the accused.
The PR Verdict: A Minus – Repeat a third party endorsement and time it well.