Republican candidate Herman Cain is battling recently unearthed accusations of sexual harassment by two female employees when he led the National Restaurant Association in the 1990s.
Website Politico claims a five-figure sum was paid to each complainant, which Cain claims he is unaware of. The story is in its damaging second day.
The PR priority now? Shorten the story’s life cycle. Better to confirm payments were made at the discretion of the organization, not Cain, to settle the matter. Reiterate no evidence was found of wrongdoing and have his wife give a couple of interviews to friendly journalists asap.
The PR Verdict: “B Minus” for the campaign’s handling so far. This might have had a shorter news cycle. Get it out of the way faster and change the topic asap. Where are you Mrs Cain?
(And Herman, can we talk about the hat and the singing?)
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