Hillary Rodham Clinton was so determined to succeed in her run for president, there were doubts that cooperation between her and the man who would be President, Barack Obama, was even possible. Vice President was out; would she even accept Secretary of State, or would she pack up her toys and go home? Everyone knows the answer to that one, as this week Secretary of State Clinton leaves her post having logged more flight miles than any of her predecessors. Now that her consolation prize post is over, is she setting her laser-beam sights again on the big chair?
There are no indications coming from her directly, though there are enough indications swirling around her to give political pundits much to speculate about. First came a positively chummy interview Sunday past, with Hillary and President Obama on 60 Minutes. When asked if she was considering another run in 2016, Clinton replied, “I don’t think either [Obama] or I can make predictions about what’s going to happen tomorrow or next year.” The interview was seen by many as an endorsement, despite the president’s attempt to laugh that off.
Clinton was more direct during an interview with CNN yesterday, during which she said she had “absolutely no plans to run.” A forthcoming memoir may provide a few more interesting clues – or not. For now, the former First Lady and outgoing Secretary of State will keep everyone wondering whether she’ll try to add the ultimate title to her resume.
THE PR VERDICT: “A” (PR Perfect) to Hillary Clinton. Altogether more intriguing than any other politician.
THE PR TAKEAWAY: Keep people guessing, and you keep people thinking about you. Clinton knows when to give, as she did during her very real testimony on the attack on the American consulate in Libya. She also knows when to withhold, with a blithe smile, as she does whenever she’s asked about another attempt at the presidency. Hillary Rodham Clinton has become a master of giving and withholding information, ensuring that the public, love her or hate her, will snap to attention whenever she speaks. Give a little . . . but not too much, and you’ll get the lion’s share of attention.