Monica Lewinsky’s reputation seems to have been frozen in time. Caught in a sensational political triangle 14 years ago, she still retains the ability to polarize.
PBS’s forthcoming four-hour documentary on the Clinton Presidency is airing this week and according to reviews it focuses minimally on the substantive issues of Clinton’s administration. Instead of financial deregulation, brewing Islamic fundamentalism and failed health care reform, on centre stage sits Monica and the little blue dress.
Over the years, Hilary Clinton has transformed her reputation as the vilified First Lady into an exemplary Secretary of State. Husband Bill has morphed into the elder statesman. But Monica remains trapped by her PR image as the voluptuous intern who led a President astray.
The PR Verdict: “C” for Monica and her failed reinvention so far. The PBS documentary opens up ample PR opportunities for an image rehabilitation that has her being far more than her current handbag line and NYC partying.
Monica Lewinsky in her previous interviews has complained the past is always following her. Follow-up from the documentary might be her best chance to make the break. Cultivate a new look and turn a new page. Next, form alliances with well-known and influential female editors who will convey gravitas by association and be eager to show off the new you. Palling around with Tina Brown and Arianna Huffington might be a good place to start.