Tony Robbins, America’s most impressive self help guru told CNN yesterday that Mitt Romney needs to be more himself and stop worrying what other people think. According to Robbins, Romney is a passionate person whose authenticity and energy is not shining through. Be more real! Less robotic! Show you don’t give a damn!
PR and presentation advice of this type is now very much in vogue. While hard to disagree with on a personal level it is however of little practical help when seeking high office.
Being yourself is sometimes less important than the right environment. The venue/crowd where the candidate feels most comfortable is the key to unlocking authenticity. Seek out those occasions and the rest will follow.
The PR Verdict: “C” for disappointingly average advice from the country’s leading self help guru. Sensible advice to be elected to the Student Council but running for high office requires more planning and strategy.
Sarah Palin came alive when talking to convention centres packed with her tea party constituency. Hilary Clinton is most energized when talking at international forums. What is Romney’s favorite venue? Romney’s minders would be better advised to identify forums in which he demonstrates qualities that appeal most to the electorate. And what are those qualities? What qualites does he want to be known for? Just “being yourself” is rarely enough and an insufficient strategy when running for high office. Just ask Sarah Palin.
To see Tony Robbins giving advice click here.
What is your verdict on Tony Robbin’s PR advice?