Meghan McCain, daughter of Senator John McCain, has given a puzzling but compelling interview to Playboy. Unloved by right and left wing commentators, she is facing an uphill battle to be taken seriously. One conservative blogger describes her as “a self-indulgent set of mega-breasts (that) doesn’t belong anywhere near a TV studio commenting on anything.” Missing the point Meghan replies, “Every guy I’ve ever dated and every boyfriend I’ve ever had—nobody ever complained about my body.”
The interview continues downhill. Describing herself as “seriously interested” in politics, (“My mom was pregnant with me at the 1984 Republican convention”), Meghan says she is not interested in the sniping and unkindness of political life. Reassuring Playboy readers that she loves politics and is not bisexual, she comments “I’m strictly dickly. I can’t help it. I love sex and I love men.”
The PR Verdict: “D” for Meghan and her PR positioning. Is Playboy the best venue to launch a pundit’s career? Was this the wisest content? Who is doing Meghan’s PR?
Asked why so many politicians get caught up in sex scandals Meghan observes “repression breeds obsession. Politicians have to be goody-goodies…the more you deny your sexual side, the more it builds up and comes out in inappropriate ways.” Odd words from the daughter of an ex Presidential candidate. A change of strategy might be what is needed. This was a great interview to secure a slot on late night Chelsea Lately but not Meet The Press. Strictly dickly Meghan might want to begin charting a different course.
What’s your PR Verdict on Meghan’s interview?