What is going on with Hillary Clinton? Are we seeing a PR campaign by stealth? Over the last month Madam Secretary seems to have been working on, what can only be described, as an unofficial PR makeover. Something’s afoot.
It all started with the photo of Hillary Clinton texting while aboard a C-17 military plane. It went viral and comics in cyber space had fun creating harmless spoof texts about to whom and what she was texting. Was it Beyonce? Mahmoud Ahmadinejad? Or Condi Rice? Then much to everyone’s surprise, Hillary started tweeting directly, followed up by an invitation to the creators of the spoof texts to meet with her at the State Department. Cameras ready? Hillary now on Twitter and Tumblr!
Next stop: An unofficial photo from Cartagena, Colombia, while there for the Latin America Summit. Photos of good ol’Hillary dancing with her office gal pals for a colleague’s birthday after hours. It made all the papers and she was having fun. Nice one! And while we are there, it temporarily pushed the scandal of secret service officers and prostitutes in hotel rooms, off the front page. Yay!
The PR Verdict: “B” for Hillary Clinton and her ongoing unofficial PR makeover. From the Cruella de Vil of foreign policy to fun Ol’Hillary. It’s amazing what a tweet and photo can do, particularly for the female vote in an election year.
PR Takeaway: A PR image can only exist in one dimension for so long. Hillary is tough and clever -we all know that. But this gets old fast. Something was needed to change the pace. Her recent forays into social media have moved the dial on her popularity and likeability. Hillary has another side. See? Who knew? Is all of this really just a coincidence?
To read more about Hillary texting click here. To see Hillary partying in Columbia click here.
What’s your PR Verdict on Hillary’s ongoing PR makeover?