Julian Assange, founder of crusading WikiLeaks is in the press, furious over publication of his “unauthorized autobiography”. What’s remarkable about the coverage is the media’s ambivalent relationship with the free speech hero. What should be his default supporter base is obviously uncomfortable with him. Described as a ‘victim messiah’ by one publication, there is more than a hint of schadenfreude creeping into the coverage. If ever there was a need to nurture your natural support base this is it. He needs to win back his friends in the media. Recent coverage should be sending alarming signs to his minders.
The PR Verdict: C – Needs to be nicer to his friends