Lunch with Werner Erhard: Why the Disappointment?

wernererhard24 171x300 Lunch with Werner Erhard:  Why the Disappointment?

PRVerdict: “C” for Werner Erhard.

Lunch with the famous Werner Erhard!  The founder of EST, Landmark Education and America’s most famous personal development guru just gave his first interview in many years.  His choice?  The Financial Times and Saturday’s “Lunch with the FT” slot,  written by the notoriously sharp Lucy Kellaway.  The purpose?  To discuss Erhard’s latest work, developed with Harvard economist Michael Jensen, about the nature of integrity and how it applies in the business world.  Erhard says expansively,  “I want people to know that most suffering in their lives is the product of out-of-integrity behavior”.

Kellaway in her write up veered between portraying Werhard as exhausting and draining and  then, most tellingly, a poor listener.  Mistakenly calling her “Suzie” during the interview Erhard introduced an exercise from one of his training sessions as the interview seemed to flag.  The result was more than a hint of irritation from his luncheon companion.

This was a tough lunch and probably better done as a team, with his associate Jensen on hand to have provided some balance.  Not only would it have reduced straying into Erhard’s checkered and much previously discussed personal history, but it may have served as a brake on Erhard using workshop techniques on a seemingly reluctant journalist .

The PR  Verdict:  “C” for Werner Erhard.  For a thought leader with much to say and contribute, this was a disappointment.  This interview got lost in distractions.

PR Takeaway:  Make your point by giving examples and make them easy.  This interview lacked solid illustrations as to how an absence of integrity was the genesis for some of the more recent seismic scandals to have hit the corporate world.  With Erhard’s colleague Michael Jensen, previously one of the more vocal advocates of aligning management interests with stock options, an analyisis of Enron, Tyco and the 2008 financial crisis might have been a good place to start.  It might also have postponed Erhard’s one-on-one workshop with Lucy Kellaway to a later date.

To read the interview click here

What your PR Verdict on Werner Erhard’s interview?

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What is Your PR Verdict?

  1. In terms of PR outcomes the interview with Werner Erhard seemed like a solid B+. The journalists comments were a bit personal in places, but that’s her style. Overall, it got Werner back in the game and into a nice credible publication.
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  2. Mahesh Oza C/o NAHA MATRIMONY says:

    Dear Sir, In starting, I am not clear about what to write. Hence I would only introduce to you myself. I am at present aged 77. I did your FORUM in 1986 in Ahmedabad under your the then Jinendra Jain. I shared for about 1.5 days. I was in panic at that time. I was not so much at par at that time, with what was communicated to me. But the passage of about TWENTY-TWO YEARS has built some thing in me. So many lessons of FORUM have ripened. Last lesson at the fag-end of Forum was that “You all may be thinking that the Forum has ended, but no, it has started.” This last lesson given by Jinendra Jain has proved catchy. I am already the desciple of OSHO since 1983, and is very much impressed by him since 1971. By the way , my DOB is 28-8-1935. Suffering of my life has made me to research in miseries of human-life. At last, at the fag-end of my life I have visualized some truths of life. and has all my theories condensed in the project named NAHA INSTITUTE OF SOCIAL DYNAMICS (NISOD). under a registered charitable trust named NAHA FOUNDATION. Whole project is now in its start. Indian monetary condition is comming in my way of bringing Social-Change. I am having very clear concept about the whole project which is going to cost about One Thousand crores of rupees. But beginning of the same is in Thousands only. I don’t know as to how the Cart is going to run. Please guide me in the matter if you can. I largely believe in the stand that I take and not in any other dogma. I can send more details of the Project if found necessary. Thanks and kind regards. Yours faithfully, Swami Satyabhakt (Mahesh Oza).

  3. Mahesh Oza C/o NAHA MATRIMONY says:

    Dear Sir, I have already posted recently my small write-up to you. In that, I have missed to mention that I have recently attended Forum of Landmark Education Breakthroufh Technology Pvt.Ltd., as a repeater and has attended it’s Ten Breakthrough-seminars. In the light of my Project of Social-change, the lessons of the said Forum and Breakthrough-seminars have not appealed me. I may be cause in the matter. It is a matter of Transformation which is beyond their reach. Self-transformation seems to be the reason. Thanking you. Yours faithfully, Swami Satyabahkta (Mahesh Oza)

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  1. BizSugar.com says:

    Lunch with Werner Erhard: Why the Disappointment?…

    PR Verdict: “C” for Werner Erhard. For a man with a lot to say and a lot to contribute this was a disappointment. This interview got lost in silly distractions….

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