When you’re one of the most famous celebrities in the world, and have been for decades, what can there be left to say? This may have been the conundrum facing the American edition of Harper’s Bazaar once they got Madonna for their November cover.
The answer? Truth or dare: a game that has been around for ages and also the name of the 1991 documentary about Madonna. Anyone who has worked in the magazine industry can only imagine the staff fervently trying to come up with a fresh angle for the story. Truth or dare… Madonna has done many daring things in her life, hasn’t she? Let’s run with that.
And who better to examine a life lived daringly than the daredevil herself? “Madonna’s Back” reads as though Her Madgesty really wrote it; it’s not that smooth, more like a stream of consciousness. A simple idea but one that achieves the near impossible: a fresh take on a subject the world knows all too well.
THE PR VERDICT: “B” (Good Show) to Harper’s Bazaar and Madonna.
THE PR TAKEAWAY: Complex situations often benefit from simple solutions. Mark Twain once said, “When in doubt, tell the truth. It will confound your enemies and astound your friends.” Having Madonna talk about the daring art of being Madonna was a fresh take on what otherwise might have been an article that has been written before. In this age of the ghostwriter, one never knows who really wrote the story, but a look at the self-revelatory writing shows that for Madonna and her readers, this was a fresh take on a subject that has otherwise been well worn.
To read the article, click here.