OLYMPUS: FOLLOW THIS RULE

The mess continues at Olympus, the Japanese camera and medical imaging manufacturer.  The CEO was fired, the Chairman resigned and a new President was announced at a press conference yesterday.

Despite the change-up, nerves have not calmed.  The key message for the President: stop endorsing previous management and instead cite ongoing regulatory enquiries as the reason why the firm can’t comment.

Better still, if you have nothing to say, say it in a press release and not at a crowded press conference.   A statement from a friendly but circumspect press office can more safely do the speaking for you.

The PR Verdict: C Minus for Olympus.   Despite obvious cultural differences this is an odd way to handle a crisis. Say less and get someone else to say it for you.

To read more click here.

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What is Your PR Verdict?

  1. Mike Marder says:

    Should we be talking about Ruth Madoff? Why admit to attempted suicide now? Is she trying to sell her book? Any press is good according to prverdict!

  2. Shefali Malhoutra says:

    If brevity be the soul of wit, the PR Verdict is a sure-fire hit!

  3. Shefali Malhoutra says:

    That is to say, I’m convinced!

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