The Romney-Ryan Tango

 The Romney Ryan Tango

The PR Verdict: “B” (Good Show) so far for Paul Ryan.

How do you PR package 42-year-old Paul Ryan for vice president?  And what’s the PR dynamic for his running with Mitt Romney? Father-son? Teacher-pupil? Firebrand-moderate? Or just great pals? This choreography will be more carefully planned than the finals of Dancing With the Stars.

Both political sides are excited by the Ryan announcement. Ryan rouses fiscal conservatives – at last, said the commentators,  a candidate who has built his reputation on fiscal discipline. Democrats, on the other hand, think they have been handed a political gift. “The man who wants to end Medicare” is now their political rallying cry.

A generation younger than his potential boss, Ryan has the charisma and energy to appeal to voters. His positioning is that of the Young Turk brimming with ideas, energy, and conviction. Romney may find himself playing second fiddle to a younger deputy with stronger, more headline-grabbing ideas. Where does that leave Romney: agreeing with Ryan on all matters, or being the more moderate, generational elder? How can the  younger, pushier brand, Ryan, compliment and not overshadow the more seasoned brand of Romney?

The PR Verdict: ”B” (Good Show), so far, for Paul Ryan and his opening salvos. His youth, vigor, and ideological commitment seem to have energized his party. The PR work is now to position both candidates as being not only on the same page but having the same level of firepower and conviction.

The PR Takeaway: Brands need space. Ryan has captured the headlines with some radical views, and his brand is becoming clear. For Romney, his own brand positioning needs to reaffirm who is running the show – a public tango where Romney needs to be seen in the lead at all times. Romney’s faux pas on the day of the announcement, when he introduced Ryan as the “next President of the United States,” could be a portent of a potential PR problem. Romney, for the sake of his own candidacy, needs to make sure that he is seen as being in charge of the ideology, as well as the campaign.

Is Paul Ryan a wise or radical choice for Romney? Give us your PR Verdict!

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What is Your PR Verdict?

  1. I agree that there is an interesting dynamic in play here, but it seems like the Republicans in each of the last two elections have tried to emulate the traits of Democratic nominees while just ending up with poor man’s versions. I mean, you have the first true African American nominee and you try to match that excitement with a woman, which would have been ok, if she hadn’t been overmatched. Now, trying to equal the young enthusiasm inspired by Obama, they go with Ryan, who while young and charismatic has seemingly fatal flaws. They presumably need Florida to win, right? Anyway, it just seems to me that the Republicans need to play their own game, rather than responding poorly to that of the Dems.
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  2. JOE HARLAN says:

    if the republicans are serious about winning this election they will change their stand on paul ryans medicare proposal. the old people might be old but they are not stupid and which of these people is going to vote for a republican who wants to change or eliminate one of the best running government programs in the history of this country.

    the seniors do not want obama, but if he pushes for keeping medicare and ryan pushes to change it obama will get the votes.

    ryan need to offer the same plan as the government employees have complete not just partially.
    the other thing the government could do is remove all of the people who received medicare and have not paid into the program from its rolls.
    it seems to me that the federal government forgot the the money in social security and medicare is the people money, they paid it in and i does not below to the federal government.

    sincerely

    Joe Harlan

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  1. BizSugar.com says:

    The Romney-Ryan Tango….

    The PR Verdict: ”B” (Good Show), so far, for Paul Ryan and his opening salvos. His youth, vigor, and ideological commitment seem to have energized his party. The PR work is now to position both candidates as being not only on the same page but having t…

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