PayPal’s Quick Payback to Ranting Exec

paypal PayPals Quick Payback to Ranting Exec

THE PR VERDICT: “B” (Good Show) to PayPal.

Another weekend, another tech sector exec behaving badly and embarrassing his employer. This time it’s PayPal, whose now-former global strategist Rakesh Agrawal unleashed a series of Twitter rants that were either his parting shot or cost him his job, depending on what you choose to believe.

Tweeting late night Friday from New Orleans, where he was attending Jazz Fest, Agrawal offered up choice expletives for co-workers he thought should be fired or were “useless,” including PayPal’s communications chief. In the remorseful light of morning, he tweeted that he had been using a new phone to “test experiences” and had intended those messages for a colleague. “Note to self,” he added, “don’t test a new phone when sleep deprived after working your ass off for 20 hours a day while on vacation.”

Within hours, PayPal tweeted that Agrawal, just two months into the job, was on vacation permanently, adding: “Treat everyone with respect. No excuses. PayPal has zero tolerance.” Not one to leave it there, Agrawal answered that he had actually quit Friday to start his own company. He followed that Sunday night with a series of since-deleted F-bomb tweets directed at – well, everyone – and then a promise of a “logical explanation” for the last two days. Please, don’t bother.

THE PR VERDICT: “B” (Good Show) for PayPal, for a quick public display of disaffection with a self-destructing employee.

THE PR TAKEAWAY: Move fast in matters of reputation. Lasting damage can occur literally at the speed of light. PayPal’s fast, direct response established Agrawal’s separation from the company, then pivoted to stress the firm’s zero tolerance for behavior or opinions like his. Companies have different policies on employee tweeting, but to a tech firm like PayPal, pre-screening tweets would run counter to Silicon Valley’s libertarian ethos and would never fly. The individual empowerment of social networks gives those with an axe to grind an instant platform to air their grievances. Companies need not hold back in responding.

share save 171 16 PayPals Quick Payback to Ranting Exec
William Dentzer About William Dentzer

William Dentzer, a San Francisco-based writer and communications/media consultant, has managed corporate communications and media relations at global firms such as UBS, Bain & Company, The Associated Press, and British consultancy Arup. He previously served as a mayoral press secretary and was a longtime political reporter and columnist with the Gannett newspaper chain in New York.

Speak Your Mind

*


× 1 = eight

CommentLuv badge