Pistorius Takes the Stand

oscar pistorius court day seven his murder trial heard lawyer barry roux question testimony 150x150 Pistorius Takes the Stand

THE PR VERDICT: “C” (Distinctly OK) for Oscar Pistorius.

There’s rarely any discussion of good or bad PR associated with murder trials; the defendant is declared innocent or guilty, and the case is closed. Things may be different in the case of South African Paralympic athlete Oscar Pistorius, currently on trial for the murder of his girlfriend, Reeva Steenkamp.

Pistorius says he awoke during the night of February 14, 2013, hearing sounds. He told police he shot towards where he thought an intruder was hiding, only to find Steenkamp his victim. The prosecution has so far done a persuasive job of presenting an ex-girlfriend who told of Pistorius randomly shooting guns, a text message from Steenkamp saying she was afraid of him, and neighbors who heard angry shouts and terrified screams.

While listening to testimony, Pistorius has hardly been stoic. He has wept, held his head in his hands, been violently ill. But would he take the stand? His lawyers apparently thought it best. Yesterday, Pistorius – not shown on camera, but audible – gave a shaken testimony that halted proceedings when he eventually broke down.

Will it spare him from a 25 year prison term? It’s possible. The gun-carrying, temperamental boyfriend image was replaced by the trembling voice of a shattered man. Should Pistorius be declared innocent, his emotional testimony may also exonerate him in the court of public opinion.

THE PR VERDICT: “C” (Distinctly OK) for Oscar Pistorius.

THE PR TAKEAWAY: When all seems lost, that’s the time to take a risk. Most lawyers are wary of putting clients on the stand; not only can they be torn apart by the prosecution, but they may not show enough emotion, of the appropriate kind, for the jury’s liking. Pistorius, however, has been doing nothing but demonstrating remorse. His lawyers, facing the prosecution’s construction of a monster, put on the stand a man weeping and overcome with grief. The monster image has taken a hit.

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Suzan Colon About Suzan Colon

Suzan Colon, The PR Verdict’s Content Editor, has written for magazines including O, the Oprah Magazine; Jane; Details; Rolling Stone; Harper’s Bazaar; and many other publications. She is the author of Cherries in Winter: My Family’s Recipe for Hope in Hard Times (Random House). Suzan blogs for the Huffington Post and has appeared on The Today Show, The Early Show, and NPR. For more, visit suzancolon.net.

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