As the US elections edge closer, what is the PR obligation for a candidate to look his best? What price beauty? And who on the world’s stage might have already succumbed to the vanities of the knife?
Vanity Fair thinks this an issue worth discussing. An article on the magazine’s website identifies who of the world’s leaders are most likely to have had “work done,” with a top Manhattan surgeon on hand to give his view. The undisputed winner, hands down, is former Italian Premier Silvio Berlusconi, while Cristina Kirchner of Argentina, with her signature bee-stung lips, seems an almost certain runner-up. The jury is out on Russia’s Vladimir Putin, who just seems to take a good photo–or do Botox injections give him that rested appearance? Kim Jong Un of North Korea seems the biggest puzzle. If he has had plastic surgery . . . It really doesn’t seem to have helped. Money back for Lil’ Kim?
And what should a politician’s PR minder say when word of facial work on a head of state leaks out? What is the right PR way to handle a candidate’s cosmetic improvement?
“Medical reasons” seems the most convincing explanation, which Berlusconi initially used. He had ample air cover: Italian officials said he underwent procedures to repair damage sustained in 2009 when he was hit in the face by a protestor. But then, Berlusconi gave his own game away when he said, “Improvements are a way of showing respect to those who share your life, your family.” So the hair transplant wasn’t a result of the protester’s attack after all? He gets high marks for being forthright about going under the knife.
The PR Verdict: “B” (Good Show) for Silvio Berlusconi and his ongoing cosmetic makeover. His work is never done, but at least he gave himself ample PR cover to go back for more.
The PR Takeaway: Honesty is not always the best policy. For the Kremlin’s strongman or Libya’s former dictator, collagen puffed bee-stung lips might provoke the hardest ridicule to suppress. Electorates are inherently suspicious of peacocks, and whether for a democratic candidate or a dictator, admitting to plastic surgery seems an unlikely electoral winner. From a PR point of view, this is one case where the “Never apologize, never explain” rule might be the way to go.
To see who else might have gone under the knife, check out Vanity Fair’s gallery here.
Should politicians admit to having plastic surgery? Should they even get it, since the results are usually obvious? Give us your PR Verdict!