The headlines are too easy: “The Trouble With Harry.” “Dirty Harry.” Prince Harry’s escapade in Las Vegas—a strip poker game that ended with photos of a naked royal—was almost a gift to the tabloids. And yet the Crown may have a PR ace up its sleeve in Harry.
Harry has always been the heir apparent for royal scandal. As third in line for the throne, the pressure to conform to royal standards of propriety is relatively low. Need we go into his father’s anatomical declarations of love for Camilla Parker Bowles? Please, let’s not.
And yes, the young prince occasionally acts out. But this latest adventure had a curious side effect: Harry’s generation seems smitten with him. He is like his peers, caught in some NSFW (Not Suitable For Work) photos. Among Harry’s generation, fame—in any context—is gold. Sealing the turn from scandal to success was Harry’s appearance at a charity event, where he acknowledged his escapade with self-effacing humor (read about it here). Scandal averted, Harry is now the unlikely hero.
The PR Verdict: A (PR Perfect) for Prince Harry. If Buckingham Palace is smart, they’ll continue to rap Harry’s knuckles—and keep him in front of his adoring public, continuing his mother’s legacy: Could he become the People’s Prince?
The PR Takeaway: Mini-scandals can move the PR dial. After doing something naughty but harmless, a public appearance for charity and self-effacing humor are the golden tickets to winning the public’s, and the media’s, hearts. The ploy was used to excellent effect by Fred Willard in the US; days after the actor was caught with his pants down in an X-rated movie theater, he joked about the incident brilliantly on late night TV. Prince Harry should continue to do good works, which offset his occasional lad-like behavior; both bring a younger generation closer to the Crown.