PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jack Conway, the Attorney General of Kentucky who refused to appeal the lifting of a ban on gay marriage in his state. Conway said he could not support this last bastion of discrimination, despite many voters supporting the ban and his plan to run for governor. “There were plenty of people who advised me this is very risky for me politically,” Conway said. “But I talked it over with my wife, and she said, ‘You know what Jack, you really stink when you are insincere.'” This sincere move, which goes against Conway’s Catholic background but aligns with his political ideals, makes him smell like a rose.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to the various entities searching for seemingly ill-fated Malaysia Airlines 370. The plane, with more than 230 passengers, was last reported over the Gulf of Thailand. For family and friends, the probable disaster has been compounded by a barrage of incomplete, incorrect and contradictory information about the plane’s whereabouts, how long it was in the air, and who was aboard. It’s true that no one has any answers yet. But a basic tenet of crisis communications is to designate a single point of contact through which all information will flow. That’s no easy feat when there are multiple countries and agencies involved. By bungling communications, however, an already terrible situation has been made even worse.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO President Obama, who submitted to a fake interview with comedian Zach Galifianakis last week, to inconclusive effect. Appearing on the “Between Two Ferns” web series, Obama ostensibly came to plug Obamacare to an audience of young people. The appearance was funny enough, but gave even the most passionate Obama supporters pause for its irreverence. His detractors rolled out the big artillery: The dignity of the office, national security and Lord knows what else we hold dear was put at stake, they declaimed. Hardly, but Obama did look like he was doing a B-movie cameo. The joke might be more on a nation that needs its sitting president to play for laughs to promote policy.