PR WINNER OF THE WEEK: “A” (GOLD STAR!) TO Mike Tyson, who spoke this week about the day he found his then-wife Robin Givens in bed with “some little beach-bum-looking dude,” otherwise known as Brad Pitt. The true punch line is that there was no punch thrown; “I wasn’t thinking of attacking him,” Tyson told Global Grind. “I was just depressed I couldn’t bone [Givens] no more.” Once known as throwing a punch or even a bite at the slightest provocation, his new PR image is that of the vegan, reflective giant. With this amusing head-shaker of a story, his previous PR image of the unhinged boxer continues to recede and his PR rehab continues.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO The New York Post, which came under fire from readers and the media alike for printing a front-page photo of a man seconds away from death after being pushed onto subway tracks. (Out of respect for the family of victim Ki-Suck Han, the PRV will not show the photo.) The photographer said he was too far away from the victim to help, and that he was trying to warn the train driver with the flash from his camera. The Post did not bother defending its decision to run the photo with screaming headline DOOMED. With the Murdoch press still under the glare of phone hacking and other scandals, it’s silence on the issue leads to the inevitable question: Have they learnt any lessons?
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO NBC’s Today Show, for a bizarre mock-segment featuring host Matt Lauer as the “victim” of sexual harassment. The faux story, spawned after host Willie Geist swatted Lauer’s bottom with a newspaper, got more cringe-worthy by the minute as NBC investigative reporter Jeff Rossen was brought in report the “facts” and the camera cut to Lauer quietly questioning what he’d done to provoke the attack. Anyone on the receiving end of real sexual harassment couldn’t fail to be offended. An ill-conceived idea to stem Today’s recent ratings decline? Whoever dreamed this one up needs to return to Sensitivity 101 class. (For more, here.)