PR WINNER OF THE WEEK: “A” (PR Perfect) to Conrad Black (left). For sheer entertainment value, the former media mogul’s interview with BBC’s Newsnight wins hands down. Black breaks almost every PR rule of thumb for media interviews, yet emerges defiant and singularly unmovable. His first interview in the UK since he was released from prison, Black never gives in and never explains, responding to aggressive questioning with one splendid insult after another. By the end of the Q&A, there is some begrudging admiration for the man. This is Conrad Black unfiltered and unrepentant. Watch the interview here.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to Richard Mourdock (at right, with Mitt Romney), the Republican Indiana Senate candidate whose platform includes denial of abortion to rape victims. “I think that even when life begins in that horrible situation of rape, that it is something that God intended to happen,” Mourdock said during this week’s Indiana Senate debate. Mitt Romney did not distance himself from the controversial candidate, giving Democrats ammunition and the PR world further proof that staying on message is key. Saying little keeps the PR options open while being frank creates needless complications.
THE “THERE’S NO ‘THERE’ THERE” PR AWARD TO: Plus Size activists, who garnered over 120,000 signatures for a petition arguing that the latest marketing campaign from NY retailer Barneys should be dropped. What’s causing offense? A revamped super-skinny Minnie Mouse. Advocates are angry, claiming it sends a disturbing image of body shape, despite the fact that in the campaign, the “new” Minnie briefly walks the runway as a model in a dream sequence. So the Plus Size movement targets a dream had by a cartoon character; was it really worth the effort? Choose your battles, and your cartoon mice, carefully.