PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Respect for Marriage Coalition. In PR, nothing succeeds like the element of surprise. The ambiguously named Respect for Marriage Coalition pulled the proverbial rabbit out of its hat this week with the launch of a million dollar advertising campaign aimed at promoting the legalization of gay marriage. Obama’s inauguration comments are inevitably featured, but the TV advertisements and full page ads in the New York Times, Washington Post and Wall Street Journal contain a far bigger surprise: Dick Cheney, Laura Bush, and Colin Powel relaying the message “Freedom means freedom for everyone.” The sound bite has already reverberated around the web world. An unlikely PR coup that nobody saw coming.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO Joe Biden. The vice president is known for what admirers say is a no-nonsense way of talking and detractors call regular meals of shoe leather. Earlier this week, during a Facebook “town hall” meeting with Parents Magazine on gun control, Biden advised a participant who was concerned about protection. His advice? “Buy a shotgun,” He meant that shotguns are better than assault-style weapons, and, in typical Biden style, he related a homespun personal story – in this case, telling his wife that if intruders were afoot, two shotgun blasts would scare them off. Mr. Vice President, this was a town hall meeting about gun control for Parents Magazine readers, not Garden & Gun subscribers. Sigh.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Lance Armstrong. After finally agreeing to come clean to authorities about doping his way to seven Tour de France wins, Armstrong announced he would testify – but only to an international tribunal. What’s the problem? No such tribunal exists. Nor, it seems, does any pure intention on Armstrong’s part to tell the truth. It’s become clear that teasing about testifying is only to get the US Anti-Doping Administration to lift the lifetime ban on Armstrong competing in professional sports. If he testifies, they may lift the ban; however, he’ll also face civil and criminal suits and charges. For the moment, the only way he can get through this now-galling fall from grace is to abandon thought of competition. That might lead to a different strategy, but at the very least it will keep him from appearing in this category again.