PR WINNER OF THE WEEK: “A” (GOLD STAR!) TO: Mitt Romney. If the web is to be believed, shortly after midnight on Wednesday morning, Mitt Romney began to draft his concession speech. It apparently took him all of five minutes. Up until then he had not thought it was something he would need to prepare, or ultimately use. The rush notwithstanding, Romney delivered a finely worded speech conceding defeat, congratulating the victor, and calling for unity. Given the marathon he had just endured, Romney crossed a lost finish line with grace and elegance. Classy.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO: Craig… Daniel Craig. No one likes a whiner, and Daniel’s Craig’s much publicized and off-message interview with Rolling Stone Magazine puts 007 in a thoroughly post-modern and tiresome light. While the PR and marketing machine for the latest Bond blockbuster, Skyfall, goes into overdrive, Craig shared his existential angst about playing the iconic secret agent: He claims to have longed to exit the role for some time, despite his seven-figure paycheck. While there may be an easier way to make a living than jumping out of planes and wearing tailored suits, this was a conversation better reserved for the therapist.
THE “THERE’S NO ‘THERE’ THERE” AWARD TO: Kirstie Alley. The former actress,ex-Jenny Craig diet spokeswoman, and Dancing With the Stars contestant took the next step on the tabloid celebrity path and wrote a tell-all memoir. Entitled The Art of Men, Alley’s book reveals past love affairs with John Travolta (“He’s not gay,” she insists) and North and South co-star Patrick Swayze. Alley also says that she and Swayze, both of whom were married to others at the time, did not have an affair but says their affair was real. Huh? A PR coup when you can claim the “nothing” that happened is a candid revelation.