PR WINNER OF THE WEEK: “A” (GOLD STAR!) TO: Jamie Dimon of JPMorgan Chase. Nothing beats a ringing endorsement, and Warren Buffet threw his PR weight behind Dimon by recommending him as Secretary of Treasury when Tim Geithner finally hangs up his boots. For Dimon, whose halo has arguably faded over the last 12 months, this was a shot in the arm for an unofficial campaign that still has him denying he wants the job anyway. As an outspoken banker against regulation, Dimon’s PR image has also endured the recent fracas of the London Whale losses and headlines relating to manipulation of the energy market. However, Saint Warren’s benediction minimizes those sins. A smart move in what might be a long running campaign.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO: Susan Rice. The UN Ambassador likely has grill marks on her suit from the intense inquisition–er, questioning being administered by John McCain and Lindsey Graham in a bid to stop her nomination as Secretary of State. At issue: What Rice knew, when she knew it, and if she even knew anything at all about the attacks on the U.S. Consulate in Libya. Rice is currently being forced into a game of who-said-what with the CIA. The Administration gets an “F” for failing to characterise this entire issue as an operational failure and instead allowing its opponents to claim it as a policy issue. If Rice does ultimately get the job, monitoring warring nations will seem a comparative piece of cake.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO: Gennifer Flowers. The former model and actress who said she had a long-term affair with Bill Clinton in 1992 was recently consulted by an ABC affiliate for comment on the David Petraeus affair (because…she’s an expert on politicians’ dalliances?). During the interview, Flowers took full credit for Clinton’s presidential nomination, saying that her damning press conference “made him a household name overnight.” Good to know at last how he really ascended to the presidency.