PR WINNER OF THE WEEK: “A” (PR PERFECT) TO Malala Yousafzai. The teenaged Pakistani activist who defied the Taliban and agitated for education for young girls like herself was shot in the head last October. She defied the Taliban yet again by living, getting well enough to ask for her schoolbooks, and leaving the hospital under her own power earlier this week. The savvy teen has made sure to be photographed upright and strong, looking ready to take on the world. And the world stands by this young vision of inspiration as she transforms herself into an iconic figure of resistance Brava!
PR LOSER OF THE WEEK: “F” (FULL FIASCO) TO AIG. Instead of celebrating the launch of their brilliant advertising campaign, they were inundated by headlines blasting the company for potentially joining a lawsuit against the US government over its bailout. AIG’s board decided not pursue the claim, but the damage was done – and at least some of it was self-inflicted. The juicy tidbit was discovered by The New York Times in court records. AIG may have fared better by proactively explaining to the press that it had a legal obligation to consider the matter. Instead, it appears management hoped the whole issue would go unnoticed. Tsk, tsk.
THE “THERE’S NO ‘THERE’ THERE” AWARD TO Gwyneth Paltrow. The former vegan turned roast chicken-eating cookbook author has let the world know, via her GOOP.com site, that she is not on a diet, not on a cleanse, not detoxing, nor doing anything rail-thin actresses usually do. “For now, I would like to continue with my pasta and cheese,” writes the Academy Award winner, who has a second cookbook coming out soon. We suppose we should applaud an actress admitting that she eats, but somehow this cynical PR exercise seems so . . . so . . . so what.