PR WINNER OF THE WEEK: “A” (PR Perfect) to Chris Christie. First, the governor of New Jersey decided to combat constant fat jokes made by David Letterman by showing up on the Late Show and noshing on a donut. “I didn’t know this was going to be this long,” Christie quipped. After Connie Mariano, physician to President Clinton, cast a shadow over speculation about a Christie White House run in 2016 by saying she feared the overweight politician would die in office (she has never examined him), he shot back in typical Joisey gov fashion: “She should shut up.” In both cases, Christie showed how to deftly turn negative media into positive PR.
PR LOSER OF THE WEEK: F (“Full Fiasco”) to North Korea. The government released a bizarre propaganda mini-film depicting a nuclear missile launch and New York City engulfed in flames. A dreamscape sequence set to “We Are The World,” the video was released on YouTube, a rather ironic platform given the dictatorship’s antipathy to freedom of information. If Kim Jong-un was going for intimidation, the video wasn’t a success. Bemusement and confusion seemed to be the primary reactions, at least outside North Korea. Maybe the response was different within the country itself – where, erm, no one has Internet access to watch it.
THE “THERE’S NO ‘THERE’ THERE” PR AWARD TO: celebrities and their pets. This week, People.com ran two stories about celebrities and their pet troubles. Former Spice Girl Emma Bunton got her minute of questionable fame this week with the search for her lost dog. Bunton “took to Twitter” to announce that her chocolate labrador Phoebe went missing and has now come to an untimely end (no details given). Not be outdone, reality TV star Bethenny Frankel tweeted that her beloved dog Cookie is ill “which makes me sad & gives me anxiety.” The news? Cookie has been released from “hospital” following the insertion of a catheter. We can understand stars working social media to stay in the public eye, but there isn’t much to say here even when limited by 140 characters.