PR WINNER OF THE WEEK: “A” (PR Perfect) to the media for having re-established the perception of impartiality. For the last few weeks, Team Romney has been complaining that the media is biased and not giving the campaign a fair hearing. Yet by consensus, whom did the media deem the winner of the debate? Mitt Romney! Even the New York Times and MSNBC agreed. The media changed the national conversation by not backing their perceived favorite. Who came out on top? The media!
PR LOSER OF THE WEEK: “F” (Full Fiasco) for Team Obama. The oratory skills that made Barack Obama were absent during the debates. Even Democrat-friendly media sources said the president wasn’t up to debating par; the general consensus was that he brought a knife to a gun fight. He has two remaining chances to come back armed.
THE PRV AWARD FOR PR BOOMERANG: Big Bird. During the debates, the Sesame Street icon was used as a representative of the Public Broadcasting System, an entity Mitt Romney decried as unnecessary. He promised to pluck federal funding from the bird’s network nest if elected, saying “I’m going to stop borrowing money from China to pay for things we don’t need.” PBS head Paula Kerger was quick to respond, clarifying that PBS doesn’t get direct money from the government and saying, “With the enormous problems facing our country, the fact that we are the focus is just unbelievable.” Meanwhile, the Romney swipe had a positive effect: Big Bird was invited to appear on Saturday Night Live, Good Morning America, The Today Show, Late Night with Jimmy Fallon, and Piers Morgan Tonight. Sometimes it really is better to be talked about than not.