Romney Rips Police Chief for Obama Slur

Romney Romney Rips Police Chief for Obama Slur

THE PR VERDICT: “A” (PR PERFECT) for Mitt Romney

Mitt Romney might not have been a particularly awesome Presidential candidate (or a particularly enlightened pet owner), but in matters of basic human decency, his bona fides are unassailable. So it was appropriate and magnanimous of him to sound off over the weekend in defense of the man who bested him in 2012, Barack Obama.

Romney, in a statement to The Boston Herald, excoriated Robert Copeland, the rural New Hampshire police commissioner who was overheard using a racial slur to describe the President – and who, despite widespread and uniform condemnation, initially refused even to apologize, let alone resign. Defending his N-word usage, Copeland said the President “meets and exceeds my criteria for such.” His forced resignation was announced by the town government yesterday.

Romney, who owns a nearby vacation home in New Hampshire, minced no words is calling for Copeland to apologize and resign, in no particular order. “The vile epithet used and confirmed by the commissioner has no place in our community,” he told the Herald. Good for Mitt.

THE PR VERDICT: “A” (PR Perfect) for Mitt Romney, for throwing his moral authority around – and knowing he had to.

THE PR TAKEAWAY: Know when you must speak up. It is as important as knowing when not to. Romney’s remarks about his onetime opponent’s White House tenure and the 2012 Presidential contest haven’t always been supportive or conciliatory. And likely the passage of time hasn’t fully dulled his smarting from the 2012 loss. In the current matter, he could have kept quiet, but likely sooner or later the press would have come calling, expecting an opinion. Romney, among other Obama critics who have also called for Copeland’s resignation, is uniquely credentialed to weigh in: He lives in the community. That made it all the more necessary that he speak out. After all, in the end all politics is local. Along with The World Outside, Romney’s neighbors also deserved to know where he stood.

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William Dentzer About William Dentzer

William Dentzer, a San Francisco-based writer and communications/media consultant, has managed corporate communications and media relations at global firms such as UBS, Bain & Company, The Associated Press, and British consultancy Arup. He previously served as a mayoral press secretary and was a longtime political reporter and columnist with the Gannett newspaper chain in New York.

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