Show us the money Hilary

Actress Hilary Swank is making news for attending the birthday celebrations of the President of Chechnya.  Given his dismal record on human rights, Human Rights Foundation has blasted her attendance saying, “This sort of venality should be exposed.”  Swank issued a formal apology last night but surprisingly her statement didn’t answer the key questions: was she paid? Is her fee being donated? Her PR later confirmed yes to both questions.  A wiser move would have had this front and centre of the issued apology.  After all, we assume payment was at the heart of her original decision to attend.

The PR Verdict: C Minus – An apology that doesn’t answer the burning question is a wasted opportunity. For more background read this and watch this

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