What a mess at Hewlett Packard. CEO Leo Apotheker is allegedly headed for a pink slip which would make him their third CEO casualty. HP said it doesn’t comment on market rumor or speculation but happily for the financial media there seems to be generous supply of ‘insiders” and ‘those close to the Board” willing to air their views and test the market. This is no way to run a company. Our advice to HP’s new CEO? Only accept the job if the Board understands that the media is no place to air dirty linen. Silence can be golden.
The PR Verdict: D – Clumsy …and they seem to be making a habit of it.