Silvio Berlusconi just got asked to stand down as Prime Minster by six former political allies. Their request was in a Letter to the Editor published in Italy’s leading daily, Corriere della Sera. Their pleas follows his failure to agree urgent reforms.
This is a game changer.
Once the letter is in the pubic domain, Berlusconi’s room for PR manoeuvres shrinks. No more blaming idle gossip from his opponents. The ante has been upped.
Despite the newspaper world being underrated, a public stand taken in print, applies unique pressure.
The burden of a response now rests firmly with Berlusconi.
The PR Verdict: “A” for the Berlusconi turncoats wanting to apply maximum public pressure.
Berlusconi now needs to pull every PR trick to get past the idea that he is holding onto power for its own sake. And Silvio, about your house party… when is the next one?