Fox confirmed yesterday that it had spiked a planned joke during the Emmys. The joke was regarding parent company New Corporation’s alleged involvement in the ongoing phone hacking scandal. We imagine the issue has tested the patience of Fox’s corporate PR team who presumably did not want the issue to resurface with millions of families on a Sunday night. Fox PR said the reference was removed because the company is taking the allegations seriously and did not want to appear to be making jokes about it. Smart move. Sometimes two things can be true simultaneously – believable and self-serving.
The PR verdict : We give them an A+ for a clever spin.