State Dept. vs. CNN: War of the Words

 State Dept. vs. CNN: War of the Words

The PR Verdict: “A” (PR Perfect) for the State Dept. for its unusually aggressive language. CNN is facing full PR heat.

The State Department and CNN are embroiled in a an ugly fight over the recovered journal of Chris Stevens, the late Ambassador to Libya, who was killed in a deadly attack on the US embassy. Using unusually strong language, State Dept. spokesman Philippe Reines said that when it comes to airing the contents of the journal, “CNN patting themselves on the back is disgusting” and that the cable news network “needed to be convinced to do the right thing.” CNN is now on the defensive. Has it been ethically caught out?

While the sequence of events is unclear, what is known is that CNN got hold of Stevens’ journal and used it in its reporting. Explaining that the journal was found four days after the attack, CNN says it notified Stevens’ family “within hours after it was discovered.” From there, the story gets messy.

The State Dept. says the network “completely ignored the wishes of the family” and reported on the contents of the journal before returning it to the family, despite the family’s repeated requests that nothing be used until they had a chance to review its contents. CNN went ahead with its story, saying it “felt there were issues raised in the journal which required full reporting.”

The PR Verdict: “A” (PR Perfect) for the State Dept. for its unusually aggressive language. CNN is facing full PR heat.

The PR Takeaway: Self-interest rarely wins the PR battle. Having passed the journal’s contents around a newsroom and only then asking the family for permission for its use puts CNN in a ethically challenging spot. Unless CNN can get some ringing endorsement from the Stevens family, it has lost this PR battle. The State Dept. has the clear upper hand in this case, speaking on behalf of the family of the slain ambassador. Meanwhile, CNN is left looking like it might benefit from a refresher course in ethics and common decency.

Was Stevens’ journal fair game for journalistic reporting, or should CNN have abided by his family’s wishes? Give us your PR Verdict!

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What is Your PR Verdict?

  1. Obviously shameful behavior from CNN. Moreover how did they secure the Diary? Did they loot the consultate or pay a looter? What ever the case, this is tantamount to looting the dead in a most disgraceful manner. My grade is a huge YUCK.

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